Chair of media sociology and media appropriation

The chair of media sociology and media appropriation, headed by Prof. Dr. Jutta Röser, focuses on media appropriation and the interwoven relationship between media change and social transformation from a sociological perspective. Empirically, the research focuses on qualitative methods specializing in media ethnography. Characterized by a variety of different methods and research instruments, the ethnographic approach provides an in-depth understanding of media appropriation and media usage in everyday life. Therefore, the chair primarily conducts research concerning the following five focal points: 

(1) Reception Studies, Media Appropriation and Qualitative Methods

(2) Mediatization of Society and Everyday Life

(3) Domestication of Media Technologies in History and Present

(4) Migration, Religion and Social Inequality

(5) Cultural Studies and Gender Media Studies


Röser, Jutta, Prof. Dr. +49 251 83-24266 E-Mail
Dominiak, Jo Marie, M.A. +49 251 83-23013 E-Mail
Niemand, Stephan Dr. +49 251 83-21201 E-Mail
Reimer, Jacqueline B.A. (student assistant)   E-Mail

Former Staff

  • Dr. Kathrin Friederike Müller
  • Dr. Raik Roth
  • Current Research Projects

    Media Usage during and after the Covid-19-Pandemic

    During the Covid-19-pandemic, previously ongoing mediatization processes were boosted dynamically which was (partly) forced by the circumstances. On the one hand, individuals, social groups and organizations were able to build on existing mediatized practices and existing infrastructure. On the other hand, voids of digitization became visible abruptly and had to be filled (more or less improvised) within a short period of time. Against this background, interviews on domestic media usage were conducted as part of two teaching research projects. These point to a dynamic intensification of many media practices (not to radical upheavals) as well as to different evaluations and assessments of the forced mediatization in private and professional spheres. What will remain of the newly developed practices of mediatized communication and their infrastructures after the pandemic and what will be initiated or discarded for the future, is a fascinating question on which a collaborative project is being planned.

    (Reception of) Muslim Media Representation and Societal Cohesion

    Several teaching research projects examine the reception of media representations of Muslims and media coverage of Islam. Numerous content analyses indicate that Muslims and Islam are largely reported in a context of violence and conflict. However, little is known about how media representations of Islam are actually percepted. Starting from this desideratum, the research projects will use qualitative methods to investigate a) how modes of reception differ along central categories (religious identity/gender/education) and b) what these modes of reception ultimately state about social cohesion.

    Music Reception in Transition

    In her dissertation, Jo Marie Dominiak examines dynamics and transitions within the use and appropriation of music media, both in relation to the present and from a historical perspective. Based on insights of the mediatization approach the project aims to investigate dynamic changes within the everyday use of music media, while also putting the significance of other context factors, such as media economics, power relations and media technologies into perspective. Ultimately, the study wants to decipher in what ways the everyday use and appropriation of music media drive and dynamically affect mediatization processes and music media change.

    Internet, Technology, Gender – The Appropriation and Domestication of Changing Internet Technologies

    In her dissertation, Raik Roth examines the meaning and (re-)production of gender differences in the domestic internet appropriation of couples. Starting point of the study was the observation within the qualitative panel study (see project on The Mediatized Home below) that there were only very few females within the couple relationships that showed a certain expertise within internet appropriation. Instead, the majority of couples showed that either the men used the internet in a leading role or both partners used the Internet on an equal footing - while activities relating to hardware and repairing mostly remained the men’s task. From a constructivist perspective, the dissertation analyzes how and under what specific conditions these gender constellations are created by the couples in the appropriation processes and how they change between 2008 and 2013 in the course of the emergence of mobile internet technologies.


    Completed Research Projects

    The Mediatized Home: Changes of Domestic Communication Cultures

    The internet has spread massively through its domestication: How did these processes of acquisition and appropriation actually play out? How did couples incorporate the Internet into their everyday lives, what specific changes did mobile technologies bring and how have communication cultures changed? These and other questions are answered by the qualitative long-term panel study of couple households funded by the DFG. In ethnographically oriented household studies, a systematically compiled sample of 25 couples was asked about their domestic media usage and appropriation between 2008 and 2016. These finding are complemented by consulting 16 couples of the online avantgarde in 2016.

    © Springer VS

     The study was carried out as part of four DFG-funded projects. It was a subproject of the DFG program "Mediatized Worlds". 

    An overall evaluation was published in 2019:

    Röser, Jutta/Müller, Kathrin Friederike/Niemand, Stephan/Roth, Ulrike (2019): Das mediatisierte Zuhause im Wandel. Eine qualitative Panelstudie zur Verhäuslichung des Internets. Wiesbaden: Springer VS.

    Reviews of the book have appeared in M&K and Publizistik as well as in rkm-journal.

    Peil, Corinna/ Röser, Jutta (2014): The Meaning of Home in the Context of Digitization, Mobilization and Mediatization. In: Hepp, Andreas/Krotz, Friedrich (Ed.): Mediatized Worlds: Culture and Society in a Media Age. Basingstoke: Palgrave Macmillan, 233-249.

    Müller Kathrin Friederike, & Röser Jutta (2017). Convergence in domestic media use? The interplay of old and new media at home. InSparviero Sergio, Peil Corinna, & Balbi Gabriele (Eds.), Media Convergence and Deconvergence, p. 55-74. Basingstoke: Palgrave Macmillan.

    Mediatized Everyday Life in Transition

    Stephan Niemand’s dissertation represents the first systematic analysis of the interwoven effect between transitions in everyday life such as parenthood, moving house or new partnerships and the usage of media. Based on an ethnographically-oriented panel study that consulted 25 couple households, it is precisely worked out how and why such transition phases and changes in the everyday structure trigger profound change in the domestic media use. Thus, the study provides a deeper understanding of the interrelationship between everyday life and media usage, including the question of why media use changes in the course of life. Focusing on particular transitions and changes in everyday life, a new and promising research perspective for communication and media studies is opened up.

    Niemand’s dissertation  was published in 2020 and was awarded twice, winning the dissertation award of the WWU Münster for excellent doctoral theses and the dissertation award granted by the Sociology of Media Communication section of the DGPuK (German Society for Media and Communication Studies).

    Stephan Niemand (2020): Alltagsumbrüche und Medienhandeln. Eine qualitative Panelstudie zum Wandel der Mediennutzung in Übergangsphasen. Wiesbaden: Springer VS.

    Silversurfer 70plus

    The project presents qualitative findings on silver surfers aged 70 and older who only started using the Internet within their retirement phase. It shows how senior citizens discovered and appropriated the Internet and how they currently use and experience it. The findings particularly unfold the diverse access points to the internet within the group of the elderly: approaching the internet through volunteering, following suggestions from children and grandchildren who live far away or using the internet in order to keep up with current trends and social developments. The findings are based on a joint project by the participating authors as part of a one-year master’s research seminar at the University of Münster. In this context, 19 detailed qualitative interviews with silver surfers, 70 years of age or older, were carried out in their homes. In addition to these detailed evaluations, the book on the project contains media-ethnographic portraits of all respondents. The portraits show the headstrong and motivated way in which the silver surfers integrate the internet into their everyday lives.

    The book on the research project, funded by means of MedienAlumni, was published in 2017:

    Röser, Jutta (Hg.) (2017): Silversurfer 70plus. Qualitative Fallstudien zur Aneignung des In-ternets in der Rentenphase. München: kopaed.

    Reviews of the book have appeared in Publizistik and M+K.

    Media Representations of Women in Top-Level Positions: Female and Male Executives in Politics, Business and Science 

    First and foremost, the project dealt with the media representation of women and men in top-level positions. Two content analysis were able to show how often female and male executives appear in the media and what features and characteristics they are attributed to. Secondly, the project focused on the users' interaction with the media: Young women and men were conducted to talk about their views on executives in the media. In a third step, the project unfolded the journalist’s perspectives, by dealing with media images and texts through interviews. The project answers the question of how gender-linked images of power and influence are produced with and through the media. Ultimately, the analysis reveal the continuation of traditional masculinity, as well as indicating forms of modernization of femininity within media discourses. 

    The project was carried out in cooperation with Margreth Lünenborg from the Free University of Berlin and funded by the BMBF. The book on the research project was published in 2012 in the series Cultural Media Studies.

    Luenenborg, Margreth/ Roeser, Jutta/ Maier, Tanja/ Mueller, Kathrin Friederike (2011): Gender Analysis of Mediated Politics in Germany. In: Krunen, Tonny/Alvares, Claudia/ van Bauwel, Sofie (Ed.): Gendered Transformations. Theory and Practices on Gender and Media. [ECREA- Book Series] Bristol/Chicago: intellect, 57-75.

    Lünenborg, Margreth/Röser, Jutta (Hrsg.) (2012): Ungleich mächtig. Das Gendering von Führungspersonen aus Politik, Wirtschaft und Wissenschaft in der Medienkommunikation. Bielefeld: transcript.

  • Publications


  • Talks

    • Röser, Jutta; Niemand, Stephan (): „Mediatisierung qualitativ erforschen und theoretisch erweitern: Medienethnografie als theoriegenerierendes Forschungssetting“. 3. Tagung des Netzwerks Qualitative Methoden „Theorien in der qualitativen Forschung“ (Netzwerks Qualitative Methoden), FU Berlin, .

    • Niemand, Stephan (): „Rezeption muslimischer Repräsentationen und gesellschaftlicher Zusammenhalt. Wie sich Angehörige der muslimischen Diaspora zu Medienbildern des Islam positionieren“. Tagung der Sektion und Fachgruppe Medienpädagogik (DGfE und DGPuK) „Gesellschaftlicher Zusammenhalt: Kommunikation und Konsens“, Universität Leipzig, Deutschland (online), .
    • Röser, Jutta; Dominiak, Jo Marie (): ‘How old and new music media coexist in everyday life: media consumption between dynamics and persistence’. Old media persistence: An ECREA virtual postconference on the relevance and persistence of traditional media, Braga, Portugal (online), .
    • Niemand, Stephan (): „Transitions in life and changes in media use“. ECREA'S 8th European Communication Conference “Communication and trust: Building safe, sustainable and promising future.” Section Audience and receptions studies, Braga, Portugal (online), .
    • Niemand, Stephan (): „From Being in Love to Pain of Separation. About the change in media use alongside relationship phases“. Dreiländertagung für Kommunikationswissenschaft DGPuK, ÖGK und SGKM zum Thema "#Kommunikation #(R)Evolution. Zum Wandel der Kommunikation in der digitalen Gesellschaft" (Universität Zürich), Zürich, .
    • Röser, Jutta (): „Dynamics and Persistence in Mediatization. A Theoretical Perspective on the Change of Media Use - exemplified by a Study on the Corona Situation“. Dreiländertagung für Kommunikationswissenschaft DGPuK, ÖGK und SGKM zum Thema "#Kommunikation #(R)Evolution. Zum Wandel der Kommunikation in der digitalen Gesellschaft, Universität Zürich, .

    • Niemand, Stephan; Röser, Jutta (): „The constellation of couples as an obstacle to equal expertise with digital media“. Tagung der DGPuK-FG "Medien, Öffentlichkeit, Geschlecht" zum Thema "Technik – Medien – Geschlecht revisited: Die Bedeutung von Gender in digitalisierten Medienwelten" (Institut für Kommunikationswissenschaft), Universität Münster, .
    • Röser, Jutta (): „Silversurfer 70plus: Family as an intergenerational context of integration“. Jahrestagung der DGPuK „Integration durch Kommunikation in digitalisierten Öffentlichkeiten“ (Institut für Kommunikationswissenschaft), Universität Münster, .
    • Niemand, Stephan (): „Transitionsprozesse und der Wandel von Mediennutzungsmustern im Lebensverlauf“. Jahrestagung der FG „Rezeptions- und Wirkungsforschung“ (Institut für Publizistik, JGU Mainz), Universität Mainz, .

    • Röser, Jutta (): „Silversurfer 70plus. Zur Aneignung des Internets in der Rentenphase“. Absolvent*innenverabschiedung des Instituts für Kommunikationswissenschaft, Westfälische Wilhelms-Universität Münster, .
    • Kathrin Friederike Müller, Arne Freya Zillich (): „Wie man auf Facebook kommunizieren sollte. Deskriptive und injunktive Normen bei der Nutzung von Social Networking Sites.“ Selbstbestimmung in der digitalen Welt (DGPuK), Mannheim, .
    • Niemand, Stephan (): „Alltägliche Lebensführung als gelebte Selbstbestimmung: Theoretische Reflexionen zur Analyse von Alltagsumbrüchen und dem Wandel des Medienhandelns“. Jahrestagung der DGPuK "Selbstbestimmung in der digitalen Welt", Universität Mannheim, Deutschland, .
    • Kathrin Friederike Müller (): „Online-Avantgarde - Selbstbestimmte Mediennutzung jenseits des Angebotsspektrums klassischer Massenmedien.“ Selbstbestimmung in der digitalen Welt (DGPuK), Mannheim, .
    • Claudia Riesmeyer, Arne Zillich, Stephanie Geise, Katharina Kleinen-von Königslöw, Ulrike Klinger, Melanie Magin, Kathrin Friederike Müller, Cordula Nitsch, Liane Rothenberger, Christina Schumann, Annika Sehl,Cornelia Wallner (): „Wie normativ ist die Kommunikationswissenschaft? Sollensvorstellungen in internationalen und deutschen Fachzeitschriftenaufsätzen (1970–2014).“ Selbstbestimmung in der digitalen Welt (DGPuK), Mannheim, .
    • Kathrin Friederike Müller (): „National vs globalized moving images? The relation between streaming and watching television at home.“ Global Mediatization Research and Technology (Alpen-Adria-Universität), Klagenfurt, .
    • Peil, Corinna; Röser, Jutta (): ‘Housing the Internet. Spatial Arrangements, Everyday Life Practices and the Mobilization of Media’. Conference HOUSING THE FAMILY, Westfälische Wilhelms-Universität Münster, .

    • Kathrin Friederike Müller, Arne Freya Zillich (): „Normen der Nutzung von Sozialen Netzwerken. Eine Spezifizierung des Verständnisses von Medienhandeln“. Medien- und Kommunikationssoziologie: Vergangenheit, Gegenwart und Zukunft (Fachgruppe Soziologie der Medienkommunikation der Deutschen Gesellschaft für Publizistik und Kommunikationswissenschaft), Friedrichshafen, .
    • Roth, Ulrike (): „commentary on the conference“. Feminismus und Öffentlichkeit: Kritik, Widerstand und Interventionen im medialen Wandel, Goethe-Universität Frankfurt, .
    • Müller, Kathrin; Röser, Jutta (): „Jenseits der Norm: Hochkonvergentes Medienhandeln zuhause“. IfK-Forschungscolloquium , Westfälische Wilhelms-Universität Münster, .
    • Corinna Peil, Kathrin Friederike Müller, Jutta Röser (): ‘The Domestication Concept and Its Analytical Power for Researching Audiences From a Historical Perspective.’ Audiences? The Familiar Unknown of Communication Historiography (ICA), San Diego, .
    • Müller, Kathrin Friederike; Peil, Corinna; Röser, Jutta (): ‘The Domestication Concept and its Analytical Power for Researching Audiences from a Historical Perspective ’. ICA Pre-Conference Audiences? The Familiar Unknown of Communication Historiography organized by the ICA-Division Communication History , University of San Diego, .
    • Kathrin Friederike Müller (): „„Ein schön schrecklicher Fortschritt“ Entgrenzung und Begrenzung von medialer Berufsarbeit in der häuslichen Sphäre“. Vernetzung. Stabilität und Wandel (DGPUK), Düsseldorf, .

    • Kathrin Friederike Müller (): „Konvergentes Medienhandeln: Voraussetzungen und Hintergründe für die Etablierung von Multimedia im Alltäglichen“. Postmediale Kommunikationskulturen – Kommunikationswissenschaftliche Tage (ÖGK), Salzburg, .
    • Peil, Corinna; Röser, Jutta (): „Raumarrangements mit dem Internet: Die innerhäusliche Mobilisierung der Onlinenutzung als Mediatisierungsschub im Zuhause“. Workshop Postmediale Kommunikationskulturen der ÖGK, Universität Salzburg, .
    • Roth, Ulrike (): ‘Internet Use in Queer-lesbian Coming-out Experiences in Germany: Dis/Continuities of Agency and Marginalisation’. 6th European Communication Conference. Mediated (Dis)Continuities: Contesting Past Presents and Futures, University of Prague, Prague, .
    • Roth, Ulrike (): ‘The Relevance of Internet Use in Queer-Lesbian Coming-Out Experiences. Resilience and Challenges of Heterocentric Discourses’. Internet Rules! Annual Conference of the Association of Internet Researchers (AoIR), Humboldt-Universität zu Berlin, Germany, .
    • Roth, Ulrike; Müller, Kathrin; Röser, Jutta (): ‘Gendering and/in Mediatization: The Ambivalent Role of Everyday Domestic Life in the Gendering of (Online) Media’. Conference Critical Mediatization Research organized by the ECREA section Mediatization and the Priority Program Mediatized Worlds, Universität Bremen, .
    • Roth, Ulrike; Röser, Jutta; Müller, Kathrin Friederike Müller (): ‘Gendering and/in Mediatization: The Ambivalent Role of Everyday Domestic Life in the Gendering of (Online) Media.’ Critical Mediatization Research. Power, Inequality and Social Change in a Mediatized Age (ECREA-Section Mediatization und das DFG-Schwerpunktprogramms Mediatisierte Welten), Universität Bremen, .
    • Niemand, Stephan (): „Mediatisierungsprozesse im Kontext von Elternschaft: Zur Bedeutung der Mediennutzung im Rahmen der familiären Fürsorgepraktiken“. Workshop "Techno-soziale Praktiken des doing family: Mediatisierungstheoretische Perspektiven auf die Heterogenisierung von Familienformen" (Institut für Soziologie), Justus-Liebig Universität Gießen, Deutschland, .
    • Kathrin Friederike Müller, Jutta Röser (): „Diskontinuitäten der häuslichen Internetaneignung“. 100 Jahre Kommunikationswissenschaft in Deutschland: Von einem Spezialfach zur Integrationsdisziplin (DGPuK), Leipzig, .
    • Müller, Kathrin; Röser, Jutta (): „Diskontinuitäten der häuslichen Internetaneignung“. DGPuK Jahrestagung: 100 Jahre Kommunikationswissenschaft in Deutschland: Von einem Spezialfach zur Integrationsdisziplin, Universität Leipzig, .
    • Niemand, Stephan (): „Alltagsumbrüche und Medienhandeln: Der Einfluss von biografisch-lebensweltlichen Zäsuren auf die häusliche Mediennutzung“. DGPuK-Jahrestagung „100 Jahre Kommunikationswissenschaft in Deutschland: Von einem Spezialfach zur Integrationsdisziplin" (Institut für Kommunikations- und Medienwissenschaft), Universität Leipzig, Deutschland, .
    • Roth Ulrike (): „Always on!? Kommunikation und Alltag im Zeitalter der Digitalisierung“. Online trifft Offline. Wie beeinflussen Smartphone, Internet und Co. unsere Kommunikation? Workshop im Rahmen des Internationalen Frauentags (Gleichstellungsstelle Bezirk Sundern und Volkshochschule Arnsberg/Sundern), VHS Sundern/Arnsberg, .
    • Roth Ulrike (): „Podiumsdiskussion: Wer mit wem wozu? Netzwerke zwischen Organisationsform und Lebensart.“ Wer mit wem wozu? Netzwerke in der Wissenschaft. Jahrestagung des Netzwerks Frauen- und Geschlechterforschung NRW, Universität Duisburg-Essen, Essen, Deutschland, .
    • Niemand, Stephan (): „Zum Zusammenhang von Alltagsumbrüchen und Medienhandeln: Theoretische und methodische Reflexionen“. Vortrag beim Doktorandenkolloquium im Rahmen der Jahrestagung der FG „Rezeptions- und Wirkungsforschung“ (Amsterdam School of Communication Research (ASCoR)), University of Amsterdam, Netherlands, .

    • Roth, Ulrike (): ‘Coming-Out in the Digital Era: The Role of the Internet in Queer-lesbian Coming-Out in Germany.’ LGBTQs, Media and Culture in Europe, International Workshop, University of Antwerp, Antwerp, Belgium, .
    • Röser, Jutta; Müller, Kathrin F.; Niemand, Stephan; Roth, Ulrike (): „Beharrung, Grenzziehung, Non-Linearität (…): Formen von Diskontinuitäten am Beispiel des mediatisierten Zuhauses“. Workshop „Diskontinuitäten der Mediatisierung“ (Institut für Kommunikationswissenschaft), Westfälische Wilhelms-Universität Münster, Deutschland, .
    • Müller, Kathrin F.; Niemand, Stephan; Röser, Jutta (): ‘Mediatization across the life span: The initiation of new media practices via biographically decisive events’. ICA-Jahrestagung „Communication Across the Life Span“, San Juan, Puerto Rico, USA, .
    • Roth, Ulrike (): „Teilhabe verwirklicht – Arbeitsteilung bestätigt. Digitale Teilhabe und Geschlechterverhältnisse im Alltag von heterosexuellen Paaren“. Jahrestagung „Verantwortung – Gerechtigkeit – Öffentlichkeit. Normativität in den Medien und in der Kommunikationswissenschaft“ der DGPuK (DGPuK), Darmstadt, .
    • Röser, Jutta; Peil, Corinna; Niemand, Stephan (): ‘The co-existence of old and new media: Practices of digital and non-digital media use at home’. Conference “Users across Media” (Department for Media, Cognition and Communication), University of Copenhagen, Denmark, .
    • Müller, Kathrin Friederike; Niemand, Stephan; Röser, Jutta; Roth, Ulrike (): „Medienethnografische Haushaltsporträts als Auswertungsinstrument: Techniken der kontextsensiblen Rezeptionsanalyse“. Tagung "Auswertung qualitativer Daten. Strategien, Verfahren und Methoden der Interpretation nicht-standardisierter Daten in der Kommunikationswissenschaft" (Institut für Kommunikationswissenschaft und Medienforschung), Ludwig-Maximilians-Universität München, Deutschland, .
    • Roth, Ulrike (): „Internet zwischen Technik und Alltag. Geschlechterkonstruktionen und digitale Teilhabe im mediatisierten Zuhause“. Nachwuchsworkshop im Rahmen der Tagung "Medien, Sprache, Geschlecht" (Fachgruppe "Medien, Öffentlichkeit, Geschlecht"), Eichstätt, .

    • Roth, Ulrike (): „Gender und Medien erforschen. Internet und Geschlechterkonstruktionen im Alltag“. Interdisziplinäre Lehrveranstaltung "Einführung in die Geschlechterverhältnisse der Gegenwart" (Westfälische Wilhelms-Universität Münster), Westfälische Wilhelms-Universität Münster, Münster, Deutschland, .
    • Röser, Jutta; Müller, Kathrin F.; Niemand, Stephan (): ‘Convergence as an addition: The interplay of old and new media in German households’. ECREA-Conference „Communication for Empowerment: Citizens, Markets, Innovations”, Universität Lusófona, Lisbon, Portugal, .
    • Roth, Ulrike; Röser, Jutta; Müller, Kathrin Friederike; Peil, Corinna (): ‘Mobile Media as Domestic Media: Mediatization, Community, and Connectivity at Home’. ECREA-Konferenz "Communication for Empowerment: Citizens, Markets, Innovations" (ECREA), Lissabon, .
    • Roth, Ulrike (): ‘Where Participation is Negotiated: New Media in Everyday Life’. XVIII ISA World Conference of Sociology (ISA), Yokohama, Japan, .
    • Roth, Ulrike (): ‘The Gendering of internet-based ICTs in Everyday Life’. XVIII ISA World Conference of Sociology (ISA), Yokohama, Japan, .
    • Roth, Ulrike; Heise, Nele; Kirchner, Juliane; Roitsch, Cindy; Loosen, Wiebke (): „Internetnutzung und Geschlechterkonstruktionen = Digitale Ungleichheit?“ Tagung re:publika 2014 im Panel "Into the Wild? Nicht mit mir!" – Warum Menschen das Netz (oder Teile davon) nicht nutzen (re:publika), Berlin, .
    • Roth, Ulrike (): „Der Heteronormativität entkommen: Die Bedeutung des Internets im Coming-Out von queer-lesbischen Frauen“. Tagung der DGPuK-Fachgruppen "Medien, Öffentlichkeit und Geschlecht" und "Medienethik" (DGPuK), München, .

    • Roth, Ulrike; Müller, Kathrin Friederike (): ‘Sitting Together, Talking To Others: Communicating by Digital Media While Watching TV’. Tagung "Digital Culture - Promises and Discomforts" der ECREA Section Digital Culture and Communication (ECREA), Bonn, .