Andrea Kanzler, M.A., M.Sc.

Institute of Business Administration at the Department of Chemistry and Pharmacy
  • Research Areas

    • Innovation Management
    • Digital transformation
    • Digital Health
  • Publication

    • Kanzler, Andrea; Leker, Jens. . ‘Digital disruption – how medical doctors employ influencer marketing strategies.’ Contributed to the ISPIM 2022, Copenhagen, Denmark. ISPIM Proceedings. 33th Ed. . doi: .. [accepted / in Press (not yet published)]