Andrea Kanzler Hernandez, M.A. M.Sc.

Betriebswirtschaftslehre für Naturwissenschaften (Prof. Leker)
Andrea Kanzler Hernandez, M.A. M.Sc.

Leonardo Campus 1
48149 Münster
andrea.kanzler@uni-muenster.de

External Profile:

  • Research Areas

    • Innovation Management
    • Digital transformation
    • Digital Health

  • Publication

    • Kanzler, Andrea; Leker, Jens. . ‘Digital disruption – how medical doctors employ influencer marketing strategies.’ Contributed to the ISPIM 2022, Copenhagen, Denmark. ISPIM. 33th Ed. . doi: .. [accepted / in press (not yet published)]