Andrea Kanzler
Doctoral Student and Research Assistant
University of Münster
Institute of Business Chemistry
Leonardo-Campus 1
48149 Münster
Research Foci
- Innovation Management
- Digital transformation
- Digital Health
CV
Academic Education
- PhD Student at the University of Münster
- Master of Arts (M.A) Management at the University Witten/Herdecke in Germany
- Master of Science (M.Sc.) Marketing at the Universitat Politècnica (UPC) in Barcelona
- Bachelor of Science (B.Sc.) Economics at the University Witten/Herdecke in Germany
Positions
- Research associate and PhD candidate at the University of Münster in Germany
- Manager and Executive Editor at the Journal of Business Chemistry
- Marketing Manager USA and LATAM at Ideup Marketing Consulting in the USA
- Controlling Manager, at the Global Strategy and New Business Development Department at BASF
- Bachelor Thesis - Project Management and Controlling at DB Schenker in Germany
External Functions
- American Marketing Association (AMA) (Emerging Leaders in Marketing Academia (DocSIG), Member)
- European Marketing Academy (EMAC) (Member)
- Interdisciplinary research and platform for structured dissertation (innovation management) (Member of the Graduate School of Natural Products (GS-NP))
Articles
- Florez, Tamara, and Kanzler, Andrea. . “Corporate Social Responsibility and Sustainable Human Resources Management Practices Among the Millennial Workforce in the Chemical Industry in Ireland.” Journal of Business Chemistry 22 (2): 108–127. doi: 10.17879/43998522519.
- Kanzler, Andrea, and Leker, Jens. . “‘Digital transformation – how medical doctors employ influencer marketing strategies.’.” in Digital Disruption and Transformation, Vol. 8 of Digital Disruption and Transformation, edited by Schallmo Daniel, Baiyere Abayomi, Gertsen Frank, Andreas Foss Rosenstand Claus and A.Williams Christopher. Cham, Switzerland : Springer Nature. doi: 10.1007/978-3-031-47888-8_8.
- Utikal, Hannes, and Kanzler, Andrea. . “Combining perspectives: How we are creating impact.” Journal of Business Chemistry 21 (2). doi: 10.17879/64988384088.
Scientific Talks
- Kanzler, Andrea : “‘The role of social media in healthcare: Examining Doctors' strategies and patients perceptions on Instagram’”. Cambrigde University Conference Mallen2024, Cambrigde, .
- Kanzler, Andrea : “How influencers can shape consumer behavior”. 2024 AMA Summer Academic Conference , Boston, .
- Kanzler, Andrea : “‘How emotions can impact consumer behavior on social media’”. ISRE 2024, Belfast, Northern Ireland, .
- Kanzler, Andrea : “Digital health and Digital transformation”. EMAC Marketing Conference, Athens , .
- Kanzler, Andrea : “The power of Green-Influencers in teaching sustainability”. ISPIM Innovation Conference , Ljubljana, .
- Kanzler, Andrea : “ ISPIM Innovation Conference in Copenhagen, Denmark”. ISPIM Innovation Conference, Copenhagen, .