Andrea Kanzler, M.A., M.Sc.
Institute of Business Administration at the Department of Chemistry and Pharmacy
Research Areas
- Innovation Management
- Digital transformation
- Digital Health
Publication
- . . ‘Digital disruption – how medical doctors employ influencer marketing strategies.’ Contributed to the ISPIM 2022, Copenhagen, Denmark. ISPIM Proceedings. 33th Ed. . doi: .. [accepted / in Press (not yet published)]