Andrea Kanzler
Doctoral Student and Research Assistant
University of Münster
Institute of Business Chemistry
Leonardo-Campus 1
48149 Münster
Research Foci
- Innovation Management
- Digital transformation
- Digital Health
Publications
- Artz, Martin, and Kanzler, Andrea. . “How sustainability changed corporate governance.” Journal of Business Chemistry 21 (3). doi: 10.17879/64988373192.
- Kanzler, Andrea, and Leker, Jens. . “‘Digital transformation – how medical doctors employ influencer marketing strategies.’.” in Digital Disruption and Transformation, Vol. 8 of Digital Disruption and Transformation, edited by Schallmo Daniel, Baiyere Abayomi, Gertsen Frank, Andreas Foss Rosenstand Claus and A.Williams Christopher. Cham, Switzerland : Springer Nature. doi: 10.1007/978-3-031-47888-8_8.
- Utikal, Hannes, and Kanzler, Andrea. . “Combining perspectives: How we are creating impact.” Journal of Business Chemistry 21 (2). doi: 10.17879/64988384088.
Scientific Talks
- Kanzler, Andrea : “How emotions can impact consumer behavior on social media”. Cambrigde University Conference Mallen2024, Cambrigde, .
- Kanzler, Andrea : “How influencers can shape consumer behavior”. 2024 AMA Summer Academic Conference , Boston, .
- Kanzler, Andrea : “Digital health and Digital transformation”. EMAC Marketing Conference, Athens , .
- Kanzler, Andrea : “The power of Green-Influencers in teaching sustainability”. ISPIM Innovation Conference , Ljubljana, .
- Kanzler, Andrea : “ ISPIM Innovation Conference in Copenhagen, Denmark”. ISPIM Innovation Conference, Copenhagen, .