Andrea Kanzler, M.A., M.Sc.

Institute of Business Administration at the Department of Chemistry and Pharmacy
© Privat

Doctoral Student and Research Assistant

Leonardo-Campus 1
andrea.kanzler@uni-muenster.de

  • Research Foci

    • Innovation Management
    • Digital transformation
    • Digital Health

  • Research Article (Book Contribution)

    • , and . . “‘Digital transformation – how medical doctors employ influencer marketing strategies.’.” in Digital Disruption and Transformation, Vol. 8 of Digital Disruption and Transformation, edited by Schallmo Daniel, Baiyere Abayomi, Gertsen Frank, Andreas Foss Rosenstand Claus and A.Williams Chris­topher. Berlin: Springer Nature. doi: 10.1007/978-3-031-47888-8_8.

  • Scientific Talks

    • Kanzler, Andrea : “Digital health and Digital transformation”. EMAC Marketing Conference, Athens , .
    • Kanzler, Andrea : “The power of Green-Influencers in teaching sustainability”. ISPIM Innovation Conference , Ljubljana, .
    • Kanzler, Andrea : “ ISPIM Innovation Conference in Copenhagen, Denmark”. ISPIM Innovation Conference, Copenhagen, .