Andrea Kanzler

Doctoral Student and Research Assistant
© Privat

University of Münster
Institute of Business Chemistry
Leonardo-Campus 1
48149 Münster


andrea.kanzler@uni-muenster.de

Research Foci
  • Innovation Management
  • Digital transformation
  • Digital Health
CV

Academic Education

PhD Student at the University of Münster
Master of Arts (M.A) Management at the University Witten/Herdecke in Germany
Master of Science (M.Sc.) Marketing at the Universitat Politècnica (UPC) in Barcelona
Bachelor of Science (B.Sc.) Economics at the University Witten/Herdecke in Germany

Positions

Research associate and PhD candidate at the University of Münster in Germany
Manager and Executive Editor at the Journal of Business Chemistry
Marketing Manager USA and LATAM at Ideup Marketing Consulting in the USA
Controlling Manager, at the Global Strategy and New Business Development Department at BASF
Bachelor Thesis - Project Management and Controlling at DB Schenker in Germany

Functions and Memberships

American Marketing Association (AMA) (Emerging Leaders in Marketing Academia (DocSIG), Member)
European Marketing Academy (EMAC) (Member)
Interdisciplinary research and platform for structured dissertation (innovation management) (Member of the Graduate School of Natural Products (GS-NP))
Articles
  • , and . . “Corporate Social Responsibility and Sustainable Human Resources Management Practices Among the Millennial Workforce in the Chemical Industry in Ireland.” Journal of Business Chemistry 22 (2): 108–127. doi: 10.17879/43998522519.
  • , and . . “‘Digital transformation – how medical doctors employ influencer marketing strategies.’.” in Digital Disruption and Transformation, Vol. 8 of Digital Disruption and Transformation, edited by Schallmo Daniel, Baiyere Abayomi, Gertsen Frank, Andreas Foss Rosenstand Claus and A.Williams Chris­topher. Cham, Switzerland : Springer Nature. doi: 10.1007/978-3-031-47888-8_8.
  • , and . . “Combining perspectives: How we are creating impact.” Journal of Business Chemistry 21 (2). doi: 10.17879/64988384088.
Scientific Talks
  • Kanzler, Andrea : “‘The role of social media in healthcare: Examining Doctors' strategies and patients perceptions on Instagram’”. Cambrigde University Conference Mallen2024, Cambrigde, .
  • Kanzler, Andrea : “How influencers can shape consumer behavior”. 2024 AMA Summer Academic Conference , Boston, .
  • Kanzler, Andrea : “‘How emotions can impact consumer behavior on social media’”. , Belfast, Northern Ireland, .
  • Kanzler, Andrea : “Digital health and Digital transformation”. EMAC Marketing Conference, Athens , .
  • Kanzler, Andrea : “The power of Green-Influencers in teaching sustainability”. ISPIM Innovation Conference , Ljubljana, .
  • Kanzler, Andrea : “ ISPIM Innovation Conference in Copenhagen, Denmark”. ISPIM Innovation Conference, Copenhagen, .