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Please book a time here: Learnweb course
Please book a time here: Learnweb course
The aim of the project to analyse the current situation of a traditional sport like athletics in terms of performance, junior and economic developments. How are the umbrella organisations reacting and how effective are their action plans?
With the digital context that is almost limitless without boundaries with easy access and instant feedback, browsing and posting pictures and/or videos on social media not only become a trend, but also embed in young adults' everyday life. Inevitably, the exposures of these images with presentations of the body become easier and popular via social media platforms with two-way communication (or beyond, with the involvements of algorithms) of giving and receiving feedback. Firstly, the making and showing of pictures is structured by their habitual and also incorporated knowledge. In these habituative media practices, very concrete digitally materialised body concepts are embedded. Secondly, young adults draw templates for their own body concepts from the confrontation and consumption with the identity designs of other people in the network and the reflection processes triggered by them. As a result, social media and the way adolescents perceive their body have become inseparably linked. Thirdly, the individual's image content and sharing is not only influenced by others but also by platforms' algorithms. One example to be mentioned are ranking algorithms, which decide about content's relevance for users (Tabibian et al., 2020). Another example are recommendation algorithms and microtargeting (so-called dark ads) that make it possible to target information individually or push the normal posting reach artificially (Möller et al., 2018; Ballweber and Dachwitz, 2020).