Dr. Caroline Kögler

Critical Branding: Postcolonial Studies and the Market

Veröffentlichung: Critical Branding.
© Routledge

Critical Branding: Postcolonial Studies and the Market provides an original answer to what Sarah Brouillette has called postcolonial studies’ ‘longstanding materialist challenge’, illuminating the relationship between what is often broadly called ‘the market’ and the practice and positionality of postcolonial critics and their field, postcolonial studies. After much attention has been paid to the status of literary writers in markets, and after a range of sweeping attacks against the field for its alleged ‘complicity’ with capitalism, this study takes the crucial step of systematically exploring the engagement of postcolonial critics in market practice, substituting an automatic sense of accusation (Dirlik), dread (Westall; Brouillette), rage (Young; Williams), or irony (Huggan; Ponzanesi; Mendes) with a nuanced exploration and critique. Bringing together concepts from business studies, postcolonial studies, queer studies, and literary and cultural studies in an informed way, Critical Branding sets on a thorough theoretical footing a range of categories that, while increasingly current, remain surprisingly obscure, such as the market, market forces, and branding. It also provides new concepts with which to think the market as a dimension of practice, such as brand narratives, brand acts, and brand politics. At a time when the marketisation of the university system and the resulting effects on academics are much on our minds, Critical Branding is a timely contribution that explores how diversely postcolonial studies and the market intersect, for better and for worse.

Fach: Englische Philologie
Betreuer/innen: Prof. Dr. Mark Stein, Prof. Dr. Martina Wagner-Egelhaaf

2018 wurde die Dissertation bei Routledge veröffentlicht.

  • Aktuelles

    seit 04/2016 Wissenschaftliche Assistentin, Chair of British Studies der WWU Münster
    seit 04/2016 Gleichstellungsbeauftragte, Fachbereich 9 der WWU Münster
    seit 2016 Projekt: Emotion and Entitlement in the Age of Reason. New Literary Forms and the Politics of Emotion (eigene Mittel)

    MitgliedschaftenBritish Association for Eighteenth Century Studies, European Association for Commonwealth Literature and Language Studies (EACLALS), Modern Language Association (MLA), Postcolonial Studies Association: Social Networks Coordinator, Exec Committee (seit 2016), Gesellschaft für Anglophone Postkoloniale Studien (GAPS): Schatzmeisterin (seit 2013)


    Weitere Informationen zu Dr. Caroline Kögler finden Sie auf ihrer Homepage beim Englischen Seminar (WWU Münster).

    Kontakt

  • Akademischer Werdegang

    2018

    Veröffentlichung der Dissertation Critical Branding: Postcolonial Studies and the Market (Routledge)

    11/2015
    Disputatio
    09/​2011 - 08/​2015 Dissertation: "Critical Branding: Postcolonial Studies and the Market" an der Graduate School Practices of Literature (WWU Münster). Stipendiatin der Friedrich-Naumann-Stiftung für die Freiheit
    seit 04/2012 Dozentin am Englischen Seminar der WWU Münster
    07/2011 Staatsexamen für das Lehramt an Gymnasien und Gesamtschulen (Fächer: Deutsch & Englisch)
    04/2005 - 04/2011 Bachelor of Science in Business Administration (WWU Münster)
    07/​2008 - 07/​2010 Literaturkommission für Westfalen, Münster (Studentisches Voluntariat)
    09/2003 - 11/2010 Staatsexamen für das Lehramt an Berufskollegs (Fächer: Deutsch & Englisch)
    10/2006 - 06/​2007 Studentische Gleichstellungsbeauftragte, University of Exeter (UK)
    09/​2006 - 07/​2007 Englischstudium, University of Exeter (UK)

  • Vorträge und Veröffentlichungen


    Vorträge

    • Caroline Koegler (): "Love that Kills? And Whom? Grievability, Status, and Deadly Desires in Eliza Haywood’s Love in Excess (1719)". Gendered Emotions Conference, University of Sheffield, .
    • Caroline Koegler (): "'The Market as a Dimension of Practice’ - Kommodifizierung, Ideologie und Postkoloniale Studien". Lange Nacht der postkolonialen Theorie, Münster, Deutschland, .
    • Caroline Koegler (): "Sexual Identity and Diaspora: Bernardine Evaristo's "Mr Loverman"". "On Whose Terms?" - Ten Years Later, Goldsmiths, University of London, .

    • Koegler, Caroline (): "Precarious urbanity: ‘The Jungle’ (Calais) and the politics of performing the urban". "Representing Poverty and Precarity in a Postcolonial World" (GAPS annual conference) , University of Bonn, Germany, .
    • Koegler, Caroline (): "Precarious urbanity: ‘The Jungle’ (Calais) and the politics of performing the urban". EACLALS triennial conference: "Performing the Urban: Embodiments, Inventories, Rhythms", University of Oviedo, Spain, .
    • Koegler, Caroline (): "Sexual Identity and Diaspora. Bernardine Evaristo's "Mr Loverman"". Hotspots Lecture Series, English Department Muenster, English Seminar, Muenster, .

    • Kögler, Caroline (): "Critical Branding in Postcolonial Studies". Triennial ACLALS conference, University of Stellenbosch, South Africa, .
    • Kögler, Caroline (): "Postcolonial Studies and the Market". GAPS 2016; „The Postcolonial and the Material“, University of Augsburg, Germany, .
    • Kögler, Caroline (): "Orientalismen in der Postmoderne: Conchita Wurst und der Vorwurf kultureller Degeneration". FES Seminar "Königreiche der Ungleichheit", Friedrich-Ebert Stiftung, Würzburg, Germany, .

    • Kögler, Caroline (): "A Critique of Ideological Rejections of Market Practices in Postcolonial Studies". GAPS; „Ideologies in Postcolonial Texts and Contexts", University of Münster, Germany, .

    • Kögler, Caroline (): "Is Our Fascination with Uncommon Wealths Symptomatic of Our Own Frustration with 21st Century Capitalism?" Triennial EACALS conference; "Uncommon Wealths", University of Innsbruck, Austria, .

    • Kögler, Caroline (): "A Note on Interdisciplinary Debate: Postcolonialism and Economics – Commodification, Attitude, and Language Politics". Platform for Postcolonial Readings at the University of Amsterdam, University of Amsterdam, Netherlands, .

    • Kögler, Caroline (): "Do You Sometimes Feel Marginalised? – The Commodification of Marginality in Robert Young’s Postcolonialism. A Very Short Introduction". Conference "Narratives of Difference in the Global Literary Marketplace", University of Northampton, UK, .
    • Kögler, Caroline (): "Postcolonialism Meets Business Management". GAPS; "Post-Empire Imaginaries", University of Bern, Switzerland, .

    Veröffentlichungen

    • Espinoza Garrido, Felipe, Caroline Koegler, Deborah Nyangulu, and Mark Stein (Eds.): . Locating African European Studies: Interventions-Intersections-Conversations. New York: Routledge. [Accepted]
    • Koegler, Caroline. . ‘Village Du Monde? (Fortress) Europe, the 'Jungle' of Calais, and the African European Paradigm.’ In Locating African European Studies: Interventions-Intersections-Conversations, edited by Espinoza Garrido, Felipe; Koegler, Caroline; Nyangulu, Deborah; Stein, Mark, XX-XX. New York: Routledge. [In Press]
    • Koegler, Caroline. . Critical Branding. Postcolonial Studies and the Market. New York: Routledge.
    • Koegler, Caroline. . ‘The Market as a Dimension of Practice. Commodification, Ideology, and Postcolonial Studies.’ In Ideology in Postcolonial Texts and Contexts., edited by Katja Sarkowsky and Mark Stein, --. Leiden: Brill. [In Press]
    • Koegler, Caroline. . ‘At Whose Cost? A Critical Reading of Carolyn Cooper’s Keynote Lecture 'Cross Talk: Jamaican Popular Music and the Politics of Translation.'.’ In Contested Communities, edited by Mühleisen, Susanne, 291-301. Leiden: Brill.
    • Koegler, Caroline. . ‘Precarious Urbanity. 'The Jungle' (Calais) and the Politics of Performing the Urban.’ Postcolonial Text 12, No. 3: 1-15.
    • Koegler, Caroline. . ‘Judith Butler: Notes Toward a Performative Theory of Assembly.’ Symbolism. An International Annual of Critical Aesthetics .
    • Koegler, Caroline. . ‘Reworking Postcolonialism: Globalization, Labour and Rights (Ed. by Pavan Kumar Malreddy, Birte Heidemann, Ole Birk Laursen and Janet Wilson).’ EACLALS Newsletter .
    • Kögler, Caroline. . ‘Responding and Responsibility: Postcolonial Intertextuality in J.M. Coetzee's Foe.’ In Literaturtheorie als Theorie der Gesellschaft, edited by Promotionskolleg Literaturtheorie als Theorie der Gesellschaft, 315-342. Heidelberg: Winter.
    • Kögler, Caroline. . „"Am Ufer der Gedanken": Derek Walcotts transozeanische Collage karibischer Identität.“ In:"Die Lyrik ist eine Insel, die sich vom Festland ablöst." Preis der Stadt Münster für Internationale Poesie 2013 an Derek Walcott und Werner von Koppenfels., edited by Hermann Wallmann, 42-49.
    • Kögler, Caroline. . ‘"On the Shore of the mind": Derek Walcott's transoceanic collage of Caribbean identity.’ In "Die Lyrik ist eine Insel, die sich vom Festland ablöst." Preis der Stadt Münster für Internationale Poesie 2013 an Derek Walcott und Werner von Koppenfels., edited by Hermann Wallmann und das Kulturamt Münster, 50-57.
    • Kögler, Caroline, with Michael Butt. . "Die Wirtschaftskrise aus der Sicht der Unternehmensberatungen".: Münster: Institut für Anlagen und Systemtechnologien.
    • Kögler, Caroline, with Marion Wood. . ‘Translation of Mechthild Curtius' "Landschaften – Landscapes".’ In Literatur in Westfalen, edited by Gödden, Walter, 375- 384.