Prof. Dr. Sigrid Kannengießer – Research Projects

  • H2 Media - Hydrogen in German print media

    (Funding reference:03SF0753A)

    Duration: 01.04.2024 - 31.3.2025

    Project funding: Federal Ministry of Education and Research (BMBF) (joint project, joint coordination: University of Münster)


    Hydrogen is being discussed in political discourse as one of the key technologies for the energy transition and social transformation. Stakeholders from various industrial sectors also see this as an opportunity to enable the necessary industrial transformation with the aim of achieving climate neutrality. At the same time, politicians and industry believe that hydrogen has the potential to address recurring economic problems in the German economy. But how is hydrogen being discussed in social discourse? What issues are being discussed in connection with hydrogen? What potential and challenges are attributed to hydrogen? Who has a say in this discourse and how do these actors assess hydrogen in terms of sustainability and innovative capacity? How can the development and positioning of the players in hydrogen policy and industry be expected?

    In order to analyse the social discourse with a focus on these research questions, the content of journalistic news media is the focus of this BMBF-funded project, as they both depict further social debates and influence them through their own reporting.

    The focus is on national print media in Germany. A quantitative content analysis traces the development of reporting and records the dominant topics and actors in the hydrogen discourse. A qualitative content analysis examines the media frames and thus the way in which hydrogen is represented as well as the attribution of meaning to the technology. Furthermore, the perspective of the actors who have their say in this discourse is reconstructed. Based on this analysis, ontologies will be created and the extent to which the results of the media content analysis can be incorporated into agent-related modelling will be examined in order to improve them and to model the behaviour of actors in the hydrogen industry and policy.

    The one-year project is being carried out in collaboration with the communication scientists Prof. Dr Sigrid Kannengießer, Dr Stephan Görland and Dr Bernadette Uth from the University of Münster in cooperation with the Department of Resilient Energy Systems at the University of Bremen under the direction of Dr Torben Stührmann.

  • Governance, Networks and Practices pursuing Sustainability at Universities – A Comparative Analysis

    Funded by the Federal Ministry of Education and Research

    Duration: 01.01.2024 - 31.10.2025

    The aim of the project is to analyze current governance processes, networks and practices at universities that pursue the goal of sustainability. A qualitative empirical study is conducted on the theoretical basis of sociological practice theory, governance concepts for universities, network theory, sustainability concepts and existing research on sustainability practices at universities. In this study, the research question is posed: Which governance processes, network structures and sustainability practices do actors from different university status groups (Whole Institutional Approach) use to make universities more sustainable and what specific goals are they pursuing? This question is answered through an empirical study that triangulates qualitative interviews, non-participant observations and focus groups. Problems and ambivalences in the practices and goals of the actors are reconstructed. As part of the collaborative research project "Bremen Goes Sustainable. A university region on the way to sustainability", the project focuses the university landscape in Bremen, Germany, as an example, but draws transferable findings from the results for other universities.

  • Actor networks in industry, politics and academia in Northern Germany focusing hydrogen

    Duration: 1.3.2023 - 28.2.2026

    Funded by the Federal Ministry of Education and Research

    How and why do actors in industry, politics and sciences that focuses on hydrogen network and what role do (online) media play in this networking? This is one of the central research questions in the project. Communication strategies and communication practices of actors in the hydrogen industry, policy and sciences as well as their goals for networking are examined. Online platforms that are used for networking are also analyzed. The relevance of media technologies for socio-ecological transformation and sustainability is an overarching question and is viewed from a critical social science perspective. The project is thus located in the research fields of energy communication and sustainability research as well as qualitative network analysis. As a transformative project, it is designed to support the networking of actors from the hydrogen industry, policy and sciences. The project is part of the collaborative research project "hyBit - hydrogen for Bremen's industrial transformation".

  • Fora Bolsonaro – Campaigning for democracy on Twitter

    Duration: 1.10.2022 - 30.9.2023

    The recent rise of extreme right-wing ideologies has become a threat to democracy. In Brazil's brief democratic history, citizens have traditionally organized 'Fora' (‘Out’) protests to voice disapproval of governments and politicians. Seeking to investigate how progressive initiatives used the slogan 'Fora' to mobilize against Bolsonarism in Brazil, this article presents the results of a qualitative study of the Fora Bolsonaro campaign on Twitter. Founded by left-wing political parties, unions, popular movements, and civil society organizations, the campaign responded to Jair Bolsonaro's far-right policies and rhetoric. It aimed at removing the president from office and promoting a more inclusive political system. This study is an analysis of the campaign’s Twitter account — @forabolsonarona — as an example of a media activist tool to contest, expose and call for the president's removal. Through an examination of the campaign's goals and criticisms, the study offers insights into how the ‘Fora’ tradition is manifested in the age of skillful use of social media and mobile applications by political parties, politicians, and activists. Through a grounded-theoretical, qualitative analysis of Twitter posts from the Fora Bolsonaro Twitter account, the findings reveal how the campaign centered on safeguarding democracy and combating authoritarianism by focusing on four key themes: militarization, attacks on the electoral system, fake news, and erosion of social rights.

  • Sustainability and Women’s Magazines in Germany – “BRIGITTE BE GREEN” as an example

    Duration: 1.10.2022-30.9.2023

    Sustainability is a relevant topic for gender studies in communication and media studies, not only because sustainability topics in communication and media studies can and should be analyzed from a gender perspective, but also because gender-related media outlets take up the topic of sustainability: for example, women's magazines, which are traditionally the subject of gender studies in communication and media studies and which now also deal with sustainability as a topic. Of particular interest at the connection between sustainability and women's magazines in Germany is the magazine Brigitte BE GREEN, which, as a "line extension" of the women's magazine Brigitte, explicitly focuses on sustainability as a topic in its issues. Brigitte BE GREEN was published twice a year from 2019 to 2023.
    The project investigated the following research questions in a qualitative study: What meaning of sustainability is constructed in Brigitte BE GREEN? Which products and practices are characterized and presented as sustainable? What norms and values are constructed in Brigitte BE GREEN and what does this mean for gender roles? To answer these questions, a qualitative content analysis was triangulated with an image analysis. All issues of Brigitte Be Green were used as a sample.

  • “Querdenken-Movement” in Germany during the Covid-19 pandemic

    Duration: 1.1.2022 – 31.12.2022

    The safety measures and restrictions imposed by the German federal government to protect people during the Covid 19 pandemic led to the formation of a protest movement, the “Querdenken”-movement, which criticized, among other things, the restrictions on freedom of assembly. In their criticism, the "Querdenkenden" referred to the norms of democracy and freedom, which they saw endangered by the restrictions. In order to retrospectively understand the argumentation of the “Querdenken”-movement, an analysis of selected Twitter profiles of the movement was conducted and central themes as well as strands of argumentation were examined. In the process, fractures and ambivalences in the narratives around democracy and freedom became apparent.

  • Digital Media and Sustainability – Media Practices for a “Good Life”

    Duration: 1.6.2015 bis 30.4.2020

    Funded by the Central Research Development Fund oft he University of Bremen
    How do individuals, non-governmental organizations and companies use digital media to contribute to sustainability? The project investigated this question on the basis of the reconstruction of the socio-ecological-economic consequences of digitalization. Three case studies were used to show how different actors (want to) make digitalization more sustainable: In addition to the repair of media technologies in repair cafés, the production and appropriation of fair media technologies was examined using the example of the Fairphone, as well as online platforms that promote sustainable consumption using the example of utopia.de. For the qualitative study, qualitative interviews were triangulated with non-participant observations, qualitative content analysis and virtual ethnography. Theoretical concepts of media practices, materiality of digital media technologies, media ethics and social movements were used as a theoretical framework alongside sustainability research in communication and media studies. The comparative analysis also highlighted contradictions and ambivalences in the objectives and practices.

    Publications in English, e.g.:

    • Kannengießer, Sigrid (2020): Consumption-critical media practices: acting on media for sustainability. In: Stephansen, Hilde/ Treré, Emiliano (Hrsg.): The turn to practice in media research: implications for the study of citizen- and social movement media. London et al.: Routledge, S. 176-188.
    • Kannengießer, Sigrid (2020): Fair media technologies: innovative media devices for social change. The Journal of Media Innovations 6(1), 38-49
    • Kannengießer, Sigrid (2019): Engaging with and reflecting on the materiality of digital media technologies: Repair and fair production. New Media & Society 22(1), 123-139.
    • Kannengießer, Sigrid (2017): ‘I am not a consumer person’ – Political participation in Repair Cafés. In: Wimmer, Jeffrey/ Wallner, Cornelia/ Winter, Rainer/ Oelsner, Karoline (eds.): (Mis)Understanding Political Participation. Digital Practices, New Forms of Participation and the Renewal of Democracy. London et al.: Routledge, pp. 78-94.
    • Kannengießer, Sigrid (2017): Repair Cafés – Reflecting on Materiality and Consumption in Environmental Communication. In: Milstein, Tema/ Pileggi, Mairi/ Morgan, Eric (eds.): Environmental Communication Pedagogy and Practice. London: Routledge, pp. 183-194.
  • Translocal Empowerment Communication. Media, Globalization, Women’s Organizations

    Duration: 1.3.2009 - 28.2.2012

    PhD project funded by the Friedrich-Ebert-Foundation

    How do civil society actors appropriate digital media for translocal networking and local empowerment projects? This question was investigated using the case study of a network of women's organizations, the Association for Progressive Communications Women's Networking Support Programme. One of the aims of the empirical study was to analyze media and mediatized communication in the work of civil society actors. Analyzing the local network level, workshops for digital storytelling (with HIV activists and sex workers) in South Africa were examined. In bringing together the results of the analysis of the local and translocal network levels, the theoretical concept of translocal empowerment communication was developed, which reveals moments of empowerment and power structures and highlights inequalities within the network and between the network and its environment.

    Publications in English, e.g.:

    • Kannengießer, Sigrid (2020): Online Women’s Networks. In: Ross, Karen (Hrsg.): Encyclopaedia of Gender, Media and Communication. London: Wiley Blackwell, DOI: 10.1002/9781119429128
    • Bozdag, Cigdem/Kannengießer, Sigrid (2020): Digital Storytelling as citizen media. In: Blaagaard, Bolette/Pérez-González, Luis/Baker, Mona (Hrsg.): The Routledge Encyclopedia of Citizen Media. London: Routledge, S. 122-126.
    • Kannengießer, Sigrid (2017): Translocal Empowerment Communication: Mediated Networks of Civil Society Organizations for Political Empowerment. Northern Lights, Vol. 15, special issue: Political communication in networked societies ed. by Risto Kurnelius/ Eli Skogerbo, 51-67.
    • Kannengießer, Sigrid (2012): Digital Storytelling to Empower Sex Workers: Warning, Relieving and Liberating. In: Zobel, Elke/Drüecke, Ricarda (eds.): Feminist Media. Participatory Spaces, Networks and Cultural Citizenship. Bielefeld; Transcript, pp. 238-249.
    • Kannengießer, Sigrid (2011): Networking for Social Change: The Association for Progressive Communications Women's Networking Support Programme. Feminist Media Studies, Nr. 4/2011, S. 506-509.