© Institut für betriebswirtschaftliches Management im Fachbereich Chemie und Pharmazie

Current issues and news

On this page, you will find all the important current information about the Institute of Business Administration.

Digital Transformation at BASF

© Institut für betriebswirtschaftliches Management im Fachbereich Chemie und Pharmazie

Students attending the course Strategic Analysis had the chance to discuss a seminal trend with a heavyweight from the chemical industry on Tuesday 11/29. Dr. Frithjof Netzer, who attained his PhD at our university, drives the digital transformation inside BASF as the project leader of BASF 4.0. His ostensive presentation demonstrated how digital technologies can enhance numerous fields inside a chemical company. Afterwards, four of his colleagues embarked with the students on an innovative case study and demonstrated how they might be part of a BASF sales team while proceeding their studies at university at the same time.

P&G Case Study Pampers

© Institut für betriebswirtschaftliches Management im Fachbereich Chemie und Pharmazie

In addition to our lecture “Principles of research, technology and innovation”, Marie-Theres Madl (R&D Feminine Hygiene) und Frank Wiesemann (R&D Baby Care) from Procter & Gamble (P&G) conducted on November 28th 2016 a case study with our current business chemistry students. With focus on a product of P&G – Pampers diapers – our students developed a new strategy for placing the product in the market. The particular challenge regarding the elaboration of the strategy was to consider two different perspectives (R&D and Marketing departments) and however conceive a consistent strategy for the company. Thereby especially the interdisciplinary competencies of our business chemists played a key role. Furthermore students were sensitized for issues and challenges raising at the intersection of departments.

Case Study with KPMG

© Institut für betriebswirtschaftliches Management im Fachbereich Chemie und Pharmazie

On November 11th 2016, the Strategy Group of KPMG AG Wirtschaftsprüfungsgesellschaft conducted a case study workshop with our business chemist students. The workshop gave insights in the operating principles of a leading consulting company. Guided by the question “Where to invest 500 Mio. USD?” the students evaluated potential new locations for production sites of a chemical company and derived recommendations for action. At the end of the day all results were presented to the executive board, represented by KPMG and students.

BAYER and Corporate Strategy

© Institut für betriebswirtschaftliches Management im Fachbereich Chemie und Pharmazie

On November 23th., Dr. Henning Trill, Head of Corporate Innovation at Bayer, visited the doctoral seminar on corporate strategies. In an open presentation, the doctoral students discussed the "Strategy Choice Cascade" by A.G. Lafley and Roger L. Martin (Playing to win) from the perspective of a company. Afterwards, Dr. Trill explained the Mergers & Acquistition (M & A) history and strategic decision-making in the cropscience chemistry market. During the interactive lecture and the discussion, the participants had the opportunity to ask questions.

Solemn presentation of the Grosse-Hornke Student Award in Business Chemistry 2016

© Dr. Peter Dziemba

On November 18th 2016, Martin Kuhn (MSc Business Chemistry) was honored for his excellent master thesis with the “Grosse-Hornke Student Award”. The award is endowed with 1.000€ and sponsored by Grosse-Hornke Private Consult. Martin Kuhn developed a concept for evaluating and prioritize projects within the pharmaceutical industry, whereas companies will be enabled to allocate scarce resources to the most promising projects regarding their profit potential.

Design Thinking mit Procter & Gamble (P&G)

Design Thinking mit Procter & Gamble (P&G)
© Institut für betriebswirtschaftliches Management im Fachbereich Chemie und Pharmazie

On June 20th 2016, business chemists had the opportunity to expand their existing knowledge on design thinking in practice under the guidance of Dr. Frank Wiesemann (P&G, R&D Babycare). Dr. Frank Wiesemann has been visiting our institute on a regular basis for several years to share his knowledge and practical experience with our students. In this workshop, he first presented theoretical foundations of design thinking. The gained knowledge was applied in practical group work on various issues. First prototype solutions were tested and further developed. The concepts were presented and intensively discussed in plenary under the guidance of Dr. Frank Wiesemann.

New Business Development and Innovation Management from the consulting company Ernst & Young

Ey Workshop 1-1
© Institut für betriebswirtschaftliches Management im Fachbereich Chemie und Pharmazie

Christian Vetter, consultant of Ernst & Young, visited our institute on June 17th 2016 to share the daily practice of a consulting agency regarding New Business Development and Innovation Management. After a short presentation of EY’s approach to help companies dealing with a changing environment and reaching out for new business opportunities, the students could implement theory in practice by applying the Business Model Canvas to their own innovative ideas. By doing so, the students got insights in how closely theory and practice is intertwined and how companies might profit from such theoretical tools. At the end of this session Christian Vetter was facing the student’s questions, whereby an authentic overview of a consultant’s life could be given.

Exchange & Discussion with Tesa SE

Tesa Se Vortrag
© Institut für betriebswirtschaftliches Management im Fachbereich Chemie und Pharmazie

On April 28th 2016, Stefan Franke, who works in the division of strategic purchasing at Tesa SE in Norderstedt, visited our institute. During the event he explained the importance of the strategic purchasing department and presented this area as an interesting career perspective to our business chemistry students. In the following open discussion our master students had the opportunity to apply their acquired skills and developed competencies with regard to the different challenges in the area of strategic purchasing.

Technology transfer between science and industry

Technologietransfer 2.jpg
© Agnieszka Kehrel

On the 21st of April, the Institute of Business Administration at the Department of Chemistry and Pharmacy in cooperation with the Helmholtz Institute Münster (IEK-12) invited for the event "technology transfer between science and industry" located at the battery research centre MEET.

In the beginning the participants had the opportunity to follow a lecture by Prof. Dr. Klaus Meerholz, head of COPT.ZENTRUMS, with the topic “Transferpotenziale organischer Elektronik" (engl.: transfer potential of organic electronics), in which he reported on technology transfer with regard to the development and research about the topic of organic electronics toward OLEDs.

The lecture was followed by an open discussion including Prof. Dr. Harald Fuchs (r), Prof. Dr. Jens Leker (r-c), Prof. Dr. Martin Winter (l-c) and Prof. Dr. Klaus Meerholz (l) on the topic of “Chancen und Risiken beim Technologietransfer“ (engl.: opportunities and risks for technology transfer). In particular at this point, the audience was involved in the discussion which made a direct and interactive exchange possible.

The active participation and engaged discussion of visitors from universities, transfer- and industry-related areas made once again clear that there is a general interest in the subject and an overall importance of technology transfer as a bridge between science and industry.

Case Study with the Consulting Group A. T. Kearney

Unternehmensberatung A. Kearney _2-1.jpg
© Institut für betriebswirtschaftliches Management im Fachbereich Chemie und Pharmazie

On January 15th 2016, Robert Renard, Principal at the A.T. Kearney consulting group visited us together with two former Business Chemistry students (Jens Grühn and Christian Blaszkewicz), who are now also working for A. T. Kearney. Together with the current class of the MSc Business Chemistry they worked on a case study about a company crisis in the chemical industry. The students applied their acquired economical competences and their chemical knowledge to develop strategies, which improve the profitability of the chemical company.

Case Study with The Dow Chemical Company about the Marketing of Polymers

Polymeren Mit The Dow Chemical _2-1
© Institut für betriebswirtschaftliches Management im Fachbereich Chemie und Pharmazie

On December 11th 2015, the graduated Business Chemist Henning Makowsky, working in the sales department at Dow Building Solutions Europe, presented strategies to advertise chemicals from the view of the international active chemical company Dow to Business Chemistry students. In a case study the students identified markets, customers, and the prices of specific polymers. They used their results to develop marketing plans and discussed strengths and weaknesses of their strategies.

Ideation Workshop of the Impact Academy Climate (IAC)

Ideation Workshop _2-1
© Institut für betriebswirtschaftliches Management im Fachbereich Chemie und Pharmazie

On November 27th 2015, 30 Business Chemistry students took part in the “Ideation and Business Development Workshop” of the Impact Academy Climate and developed creative concepts which are supposed to unite climate protection and entrepreneurship. To do so, the students were introduced to methods and mentalities of the start-up scene according to the motto: “Learning-By-Doing”. In small work-groups the students developed interesting ideas in different section of climate protection.