Megatrends and Changing Conditions as Challenges for Coporate Communications

Period	April 2015 – März 2018
Scientific Lead	Prof. Dr. Ulrike Röttger, Christian Wiencierz, M.A.
Institution	Institut für Kommunikationswissenschaft (Universität Münster)
Funding	Akademische Gesellschaft für Unternehmensführung und Kommunikation
Keywords	Unternehmenskommunikation, Megatrends

Abstract

What effect will digitalization and big data have on corporate communications? Increasing digital networking has emerged as the most important megatrend. However, individualization and globalization have also had a significant impact on corporate communications. This research project therefore focuses on the potential of big (social) data for corporate communications - but always within the broader context of an increasingly globalized and individualized communication.

This project is part of the research program "Value Creating Communication". Researchers from universities in Leipzig, Münster, Wien, Hohenheim-Stuttgart and Berlin are set to collaborate with international researchers and corporate communications executives.
For further information see here.

Scientific lead: Professor Ulrike Röttger, Dr. Christian Wiencierz