Project Updates

Career Paths and Employer Strategies in the Police Force

Am 2. Juli fand im Fürstenberghaus ein aufschlussreicher Gastvortrag der Polizeiakademie Niedersachsen statt. Die Veranstaltung war Teil des Kooperationsprojekts Streaming for Talents und wurde im Rahmen der von Dr. Jochen Kinast geleiteten Vorlesung „Introduction into Career Guidance“ organisiert.

Zu Gast waren die Social-Media-Creatorin Alea Jane Kregel und Polizeioberkommissar Johannes Wetzorke. In ihrem Vortrag „Career Paths and Employer Strategies in the Police Force: A Practical Insight from Lower Saxony“informierten sie über Karrierewege im Polizeidienst und stellten aktuelle Employer-Branding-Strategien vor – mit besonderem Fokus auf den Einsatz von TikTok zur Ansprache junger Zielgruppen.

Die Referierenden gaben persönliche Einblicke in ihren Berufsalltag und zeigten, wie Social Media gezielt zur Nachwuchsgewinnung und Imagebildung eingesetzt wird.

Das Publikum setzte sich fachbereichsübergreifend aus Studierenden der Institute des Fachbereichs 06 (Erziehungswissenschaft und Sozialwissenschaften) sowie internationalen Studierenden zusammen. Der Vortrag bot ihnen praxisnahe Impulse zur beruflichen Orientierung und regte zur Diskussion über moderne Formen der Berufs- und Arbeitgeberkommunikation an.

Wir bedanken uns herzlich bei Alea Jane Kregel, Johannes Wetzorke und der Polizeiakademie Niedersachsen für ihren inspirierenden Vortrag.

Forschungsseminar "Medien, Karrieren und berufliche Identitäten" 10. Juni 2025

Das Forschungsseminar "Medien, Karrieren und berufliche Identitäten", das am 10. Juni 2025 stattfand, wurde im Rahmen des Verbundforschungsprojekts "Streaming for Talents" organisiert, das von Jochen Kinast, Johannes Riis und Katja Driesel-Lange geleitet wird. Das Projekt ist eine Kooperation zwischen der Universität Münster und der Universität Kopenhagen und untersucht, wie Mediennutzung und berufliche Entwicklung und Identitätsbildung zusammenhängen - insbesondere in Berufen der Strafverfolgung und in sozialen Arbeitsfeldern. Unter den Teilnehmenden befanden sich auch Hochschullehrende der Universität Aarhus, die zu einem interdisziplinären und internationalem Dialog beitrugen.

Präsentationen:

• Johannes Riis (Associate Professor, University of Copenhagen) opened the seminar with “Characters in Film Series as a Resource for Developing a Professional Identity”, exploring how Danish police students draw on fictional media representations to shape their understanding of professionalism and role expectations.
• Jochen Kinast (Postdoctoral Researcher, University of Münster and University of Copenhagen) presented “A Comparative Analysis of Danish and German Police Officers’ Media Usage”, investigating how police officers in both countries use media for information and entertainment.
• Katja Driesel-Lange (Full Professor, University of Münster) followed with “Internships as a Central Activity of Career Guidance”, showcasing a cooperative teaching and research project designed to support adolescents’ career development through structured, practice-based learning experiences.
• Christoffer Bagger (Postdoctoral Researcher, University of Copenhagen) presented “The Third Arm of the Welfare State?” (by Schwarz, Bagger, and Søe), an ethnographic study of welfare controllers acting as “grey detectives” in balancing control and care within the welfare system.
• Jan Thorhauge Frederiksen (Associate Professor, University of Copenhagen) concluded the seminar with “Patriarchal Professionalization and Welfare Professional Career Inequalities”, analyzing gendered patterns in professional advancement and structural inequality within welfare sector careers.

Das Seminar diente auch der Vorbereitung eines gemeinsamen Antrags für den Velux Research Fund mit dem Ziel, die Forschungskooperation zwischen der Universität Münster und der Universität Kopenhagen auszubauen und zu vertiefen.

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Completion of the first survey wave

On September 13, we collected the last quantitative data for our first panel wave with our project partner, the Police Academy of Lower Saxony in Germany. Over the past year, we have collected data from 477 Danish and 914 German future police officers. The collected data provides a solid foundation for our longitudinal study and will allow us to look for initial impact indicators of media use on the professional image of police officers.
 

Presentation of First Results at the Danish Police

After a first year of joint research, we met with the Danish and Lower Saxony police forces on May 29 for a work exchange at the Danish Police Academy in Brøndby.

The day began with the presentation of the first preliminary results by Jochen Kinast and Johannes Riis. The quantitative part of the data shows first indicators of effects of entertainment media and social media on the image of the police in Denmark. Qualitative data furthermore points to the importance of specific media role models.

Katja Driesel-Lange then introduced the current state of research on the career orientation of young adults. In her presentation, she focused on those factors that have a significant impact on career choices.

After an informal lunch, the Danish police presented their research findings on the next generation of potential police officers. This was followed by a discussion on how best to approach these new potential recruits. The two social media managers from the Danish police then presented their strategies for reaching the new target group and making more young people aware of career opportunities in the police.

Finally, Lower Saxony State Police outlined their new project “Generation Zukunft Polizei”, which also focuses on getting more young people interested in a career in the police force. Here the social media manager of the project also presented their current TikTok and Instagram campaigns.

Presentation of preliminary findings at Københavns Projessionshøjskolen

On May 28, we presented first preliminary results to our project partner Københavns Professionshøjskolen (KP) on Campus Tagnsvej. The reported findings represent our first year of research on the impact of mass media on the professional image of nurses in Denmark. Present at the well-attended meeting were among others the scientific and educational heads of KP’s health care faculty. Principal investigator Jochen Kinast and Johannes Riis gave an initial overview of the media usage of over 760 nursing students of the first panel wave. Moreover, first indicators of media effects were presented. Thereafter, Katja Driesel-Lange provided crucial knowledge on fostering the career development of young adults. The meeting concluded with an extended discussion on the portrayal of nursing staff on Danish and international media. The second panel wave will be surveyed an autumn of 2024.

Think Tank Kick-Off at the Police Academy Lower Saxony

The kick-off meeting of the think tank of our partner project Generation Future Police of the Lower Saxony Police Academy took place on March 21. The project is primarily concerned with the questions of how the attractiveness of the Lower Saxony State Police Force can be increased and how declining application figures can be counteracted. Among other aspects, the project is particularly looking at the potential of social media in employer branding and recruitment. Next to Chief Inspector Matthias Schwarze and Chief Superintendent Kristin Peter, Jochen Kinast was invited to give a presentation. The input gave a brief overview of the current status of media effects research in the police sector in Germany and Denmark. Moreover, first descriptive results from our current survey at the Lower Saxony Police Force were presented. In the afternoon, various workshops were offered on the topics of advertisement, recruitment procedures, police education and initial deployment.

Link to partner project : https://www.pa.polizei-nds.de/startseite/wir_uber_uns/organisation/generation_zukunft_polizei/
 

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Stillingsannonce

Forskningsprojekt Streaming for Talents analyserer mediernes indflydelse på politi- og sygeplejerskestuderendes opfattelse af deres fag. Projektet er dansk-tysk og søger en studentermedhjælper til indsamling, kvalitetssikring af transskriptioner, kodning og analyse af kvalitative data i form af interviews. Ansættelsen er i første omgang på seks måneder (med mulighed for forlængelse i tilfælde af merbevilling), en fleksibel arbejdstid på 24 timer i måneden med start i juni.

Hvad vi forventer:

- Erfaring med at indsamle og kode kvalitative data i form af interviews

- Akademisk indsigt i mediegenrer- og unges brug af medier

- Modersmålsniveau i dansk

- Kendskab til eller interesse for IT-værktøjer som MAXQDA

Hvad vi tilbyder:

- At få erfaring med at arbejde i et internationalt og tværfagligt forskningsmiljø

- at få indsigt i, hvordan mediefremstillinger påvirker vores opfattelse af en profession på tværs af landekulturer

- vederlag efter en tysk honoraraftale

- fleksible og selvstændige rammer for arbejdet

- mulighed for ophold på universitetet i Münster i Tyskland (hvis det ønskes)

Sådan ansøger du:

En motiveret ansøgning (cirka en halv side) på engelsk

Curriculum vitae på engelsk

Sendes som en samlet PDF-fil til streamingfortalents@uni-muenster.de

Ansøgningsfrist: 20. maj 2024