External image survey Münster 2025

(12.08.2025) Just Boerne, Kiepenkerl and bicycles? What do people in other parts of Germany think about Münster and how do they feel about the city? The cooperation project between the IfK and the City of Münster focuses on a comprehensive analysis of the perception and evaluation of the external image of the city of Münster.

The analysis of the external image aims to reveal what image people in other parts of Germany have of Münster and how Münster is perceived by (potential) visitors, prospective students, business representatives and other external interest groups. The study, led by Prof. Dr. Volker Gehrau and Prof. Dr. Ulrike Röttger, thus closes a research gap, as the existing surveys on Münster's external image are 20 years old. In addition, there are very few scientific studies that systematically examine the various components and their interactions that influence the public perception of cities. A quantitative online survey of approximately 1,000 people aged 16 and over living in Germany is planned.

Contact person public relations:
Dr. Stephan Völlmicke
Telefon: +49 251 83-23006
Telefax: +49 251 83-21310 (Geschäftszimmer IfK)