Journalists and their Audience in the Digital Age

Mutual Expectations and their Consequences for Journalism-Audience Relations and Public Opinion Formation

Welcome to the website of the joint project “Journalists and their Audience in the Digital Age. Mutual Expectations and their Consequences for Journalism-Audience Relations and Public Opinion Formation” of the Universities of Münster, Erfurt, and Kempten (BMBF funding line: “Kleine Fächer – Zusammen stark” / “Small Disciplines – Strong Together”, funding period: May 2021-April 2024).

Journalism-Audience Relations in Focus

The increased mutual visibility in the digital age has fundamentally changed the relationship between journalists and their audience. The modified relationship can both foster participatory and deliberative processes of public opinion formation and reveal polarization and media hostility. In light of this, a question that emerges is how reciprocal expectations and their (non)fulfillment influence journalism-audience relationships. Finding an answer to this question is the focus of the joint project funded by the German Federal Ministry of Education and Research (BMBF).

The aim of the project lies on better understanding the relationship between journalists and their audience in digital contexts and to find explanations for its functioning or failure. In this way, the joint project is intended to contribute towards strengthening the role of quality journalism in our society.

Theoretical Modeling and Five Empirical Sub-Studies

Theoretical model
Journalist-Audience-Expectancy Model (JAEM)
© Wilhelm, Stehle & Detel

In the initial step, the interplay of mutual expectations of journalists and recipients as well as the consequences of fulfilled or disappointed expectations are being described in a theoretical model. Findings from journalism studies, interpersonal and strategic communication research serve as a basis. In a next step, the model is being put to the test. This is being achieved in five empirical sub-studies that build on one another: The communication researchers are exploring which mutual expectations exist and what significance is attributed to them with the help of (1) qualitative interviews with journalists and (2) recipients as well as a (3) so-called Q-sort survey of both sides. On the basis of surveys of (4) journalists and (5) recipients the impact of the fulfillment or disappointment of expectations is then being investigated. Specifically, the following questions are being addressed: Can fulfilled expectations of journalists, for example with regard to audience participation, lead to an increased engagement in the interaction with the audience? Under what circumstances do disappointed audience expectations lead to aversion to journalistic media offerings or media hostility?

Knowledge Transfer and Strengthening of Journalism Studies as a “Small Discipline”

The project aims to increase the national and international visibility of the small discipline of journalism studies and to strengthen it in the long term, both at the three partner universities and in the German university landscape. Among other things, publications in specialized media are planned as well as a close exchange with experts from science and journalistic practice. On this website, current findings are continuously presented for application in research and teaching, in the professional field, and for general information.

  • Activities

    September 2025: Paper in Journalism Practice

    In September 2025, the project team published a journal article entitled ”What does the audience expect when interacting with journalists? A Q-sort study”. Based on a Q-sort survey of 21 audience members, Dr Bernadette Uth explored the different expectations that audiences have when interacting with journalists. The study reveals two distinct expectation types: a traditional, quality-oriented type, and an interaction-oriented, deliberative expectation type. The paper is available via open access at: https://doi.org/10.1080/17512786.2025.2551986.

     

    October 2024: Article in Edited Volume “Political Journalism”

    The project team is represented with a chapter in the volume “Politischer Journalismus. Konstellationen – Muster – Dynamiken” [“Political Journalism. Constellations—Patterns—Dynamics”] edited by Prof. Dr. Christian Nuernbergk, Nina Fabiola Schumacher, Dr. Jörg Haßler and Prof. Dr. Jonas Schützeneder. Titled “The journalism-audience relationship as a challenge for political journalism. A literature analysis on understanding and modelling”, the paper by Dr. Bernadette Uth, Prof. Dr. Helena Stehle, Ass.-Prof. Dr. Claudia Wilhelm, Prof. Dr. Hanne Detel and PD Dr. Nicole Podschuweit presents the results of a literature analysis on the journalism-audience relationship.

     

    September 2024: Presentation at the European Communication Conference in Ljubljana

    The 10th European Communication Conference (ECC) of the European Communication Research and Education Association (ECREA) took place in September 2024. Under the theme “Communication & social (dis)order”, researchers from European universities exchanged views on the (dys)functionality of current communication and its social implications. Our project team was also represented at the conference in Ljubljana with a presentation on “Expectations of Reciprocal Interaction: A Q-sort Study with Journalists and Audience Members”. The team presented the results of the two Q-sort surveys on the reciprocal expectations of journalists and audience members.

     

    January 2024: Project Team Represented With Two Presentations at ICA24

    Our project is once again going to be present at the annual conference of the ICA (International Communication Association) this year. Two submissions were accepted for presentation at the 74th Annual International Conference of the ICA 2024 in Gold Coast, Australia, gathering with the theme “Communication and Global Human Rights”.

    Under the presentation title “Journalists’ Expectations of Journalist-Audience Interaction and Relationship: A Q-Sort Study”, a Q-Sort study researching journalistic expectations towards interactions with the audience  will be presented. In addition, a second presentation titled “What Does the Audience Expect when Interacting with Journalists? A Q-Sort Study” will present the Q-Sort study on the audience’s expectations of interactions with journalism.

     

    December 2023: Publication in the Renowned Journal Journalism

    In December 2023, a journal article by the project team entitled ‘The journalism-audience relationship in the digital age: A theoretical literature review’ was published in the renowned journal Journalism. Based on a theoretical literature review, Dr Bernadette Uth, together with Prof. Dr Helena Stehle, Ass.-Prof. Dr Claudia Wilhelm, Prof. Dr Hanne Detel and PD Dr Nicole Podschuweit, develops six different theoretical conceptualizations of the journalism-audience relationship in the digital age: (1) discursive, (2) expectation-based, (3) network-oriented, (4) technological, (5) parasocial, and (6) strategic-organizational.

     

    November 2023: Relocation of the Tübingen sub-project to Kempten University of Applied Sciences

    As part of Prof Dr Hanne Detel’s move to Kempten, the Tübingen sub-project has now also relocated to the University of applied science Kempten. Isabell Klawitter has joined the team at the new location. During her Master’s degree, she already worked on the joint project as a student assistant in Münster. We warmly welcome Ms Klawitter to the Kempten site and wish her a good start in the new team.

     

    September 2023: Journal article published: “Great expectations? A taxonomy for expectancy research in journalism studies”

    A journal article titled “Great expectations? A taxonomy for expectancy research in journalism studies“, written by Assistant Professor Dr Claudia Wilhelm and Professor Dr Hanne Detel, was published in the renowned journal Journalism at the end of September 2023. In order to enable a systematisation and classification of the various expectation concepts in journalism research, they developed a taxonomy comprising seven criteria: While the (1) dimension indicates the content of the expectations and the (2) dimensionality the degree of complexity of the concept, the criteria (3) perspective and (4) object specify whose expectations are addressed and to whom they are directed. The (5) expectation level distinguishes between first-order and second-order expectations and the (6) level of analysis helps to localise expectation concepts (micro, meso or macro level). Finally, the (7) mode enables expectations to be categorised as prescriptive, probabilistic or evaluative.

     

    September 2023: Appointment of Dr Hanne Detel as Professor of Digital Literacy at Kempten University of Applied Sciences

    Dr Hanne Detel has been appointed as Professor of Digital Literacy at Kempten University of Applied Sciences by 1 September 2023. She previously worked at the University of Tübingen, where she led one sub-project of the BMBF joint project, which will now relocate to Kempten. We would like to congratulate Prof Dr Hanne Detel and wish her a successful start in Kempten.

     

    July 2023: Project meeting in Kempten

    This year’s project meeting – organised by Dr Hanne Detel – took place from 18th  to 20th of July 2023 on the outskirts of the old town of Kempten in the Allgäu region. At the meeting, Prof Dr Helena Stehle, PD Dr Nicole Podschuweit, Dr Bernadette Uth, Assistant Prof Dr Claudia Wilhelm and Dr Hanne Detel discussed the current status of the project, the empirical studies and the transfer of the current findings  to the scientific community, teaching and the public. The joint meeting came to an end with the traditional dish “Kässpatzen” with a view of the Allgäu Alps.

     

    Summer Term 2023: Lecture Series on the Journalism-Audience Relationship

    From April to July 2023, the joint universities will host a hybrid lecture series on the mutual expectations of journalists and their audiences. The focus is on interactions between journalists and audience members in digital media environments. PD Dr. Nicole Podschuweit (head of the Erfurt sub-project) is mainly responsible for the lecture series. In addition to the project leaders, the lecturers are experts from academia and journalistic practice who report from their perspectives and want to encourage discussion. The focus will be on the interaction between journalists and audience representatives on online channels, community management, user comments and hate speech, but also on media trust.

    The aim of the lecture series is to transfer project results to a broader public. Therefore, not only students of media and communication studies are invited, but all students and staff of the joint universities as well as citizens who are interested in questions of the journalism-audience relationship.

     

    May 2023: Presentation at the Annual Conference of the German Communication Association

    As in the previous year, the project team was again represented with a presentation at the annual conference of the German Communication Association (DGPuK). Under the title “Consequences of Disappointed Expectations in Journalism-Audience Interactions”, the project team—together with student assistant Jonas Büttner and the cooperation partner Ass.-Prof. Claudia Wilhelm—presented findings from a literature analysis on the topic. The conference took place in Bremen from 18-20 May 2023.

     

    February 2023: Research stay in the USA

    Prof. Dr Helena Stehle, Dr Bernadette Uth and Assistant Prof. Dr Claudia Wilhelm travelled to the USA in February 2023 for a research stay at the University of Texas, Austin. The three researchers presented the joint project at a research colloquium at the Center for Media Engagement with a lecture on “Investigating the Journalist-Audience Relationship in the Digital Age: A Multi-Stage Research Project”. They also used their stay to continue networking with colleagues and to increase the visibility of the project.

     

    January 2023: Project Team Represented With Four Presentations at ICA23

    The project achieved great success with regard to the 73rd Annual International Conference of the International Communication Association (ICA) in 2023 under the title theme “Reclaiming Authenticity in Communication”. A total of four submissions out of the research project were accepted for presentation in Toronto.

    Under the presentation title “The Impact of Mutual Interaction Expectations on Journalist-Audience Relations in Digital Media Contexts: An Exploratory Study”, Dr. Hanne Detel will present the results of qualitative guided interviews with journalists and audience members on their mutual expectations in a case study design for the project. Dr. Bernadette Uth, representing the project team, presents a theoretical literature review of existing conceptualisations of the journalism-audience relationship in digital contexts in the lecture “The Journalism-Audience Relationship in Digital Media Environments: A Theoretical Literature Review”. PD Dr. Nicole Podschuweit’s presentation “Mutual Interaction Expectations and Consequences of Expectancy Violations in the Journalism-Audience Relationship: A Systematic Literature Review” is dedicated to the results of a systematic literature review on expectancy violations in journalism-audience interactions. Ass.-Prof. Dr. Claudia Wilhelm and Dr. Hanne Detel will present a framework for future research on expectations in journalistic contexts under the title “Towards a Framework for Studying Expectations in Journalistic Contexts: A Taxonomy for Expectancy Research”.

     

    September 2022: Presentations on the Journalism-Audience Relationship and Interaction Expectations

    The project team will give two presentations at a conference on “Political Journalism. Constellations – Patterns – Dynamics” at the University of Trier from September 28 to 30, 2022. While the first paper will present the results of a literature review on the journalism-audience relationship, in the second presentation the team will share the results of a qualitative interview study with journalists and audience members on their expectations of mutual interaction in digital media environments.

     

    July 2022: Master’s Thesis on Young People’s Expectations regarding the Quality of Journalistic Content

    With a master’s thesis related to the joint project, our former student assistant Johanna Wolleschensky successfully completed her master’s degree at the Department of Media and Communication Studies at the University of Erfurt. For her thesis on “The Quality of Journalistic Information in Social Media from the Perspective of Adolescents” she received the highest grade (first examiner: PD Dr. Nicole Podschuweit, University of Erfurt; second examiner: Dr. Claudia Lampert, Hans Bredow Institute, Hamburg). Johanna Wolleschensky used stimulus-based guided interviews to investigate what young people understand by “journalism” and what general expectations they have of the quality of journalistic offerings in general and of journalistic information on Instragram in particular. We warmly congratulate Johanna Wolleschensky on her outstanding achievement and wish her all the best in her new position as a research associate at the Department of Journalism at the Bundeswehr University Munich. It was and is a pleasure for us to work with her!

     

    June 2022: Two Talks on the Joint Project in Münster and Tübingen

    In June, two lectures on the joint project will be held in Münster and Tübingen: On invitation of the Rotary Club, Assistant Professor Dr. Helena Stehle will speak in Münster on June 14, 2022, about “Journalism-Audience Relations Today – Mutual Expectations and Consequences of Their (Non)Fulfillment.” The following week, on June 22, 2022, Dr. Hanne Detel will present the collaborative project at the research colloquium of the Institute for Media Studies at the University of Tübingen. The focus will be on current research results from the exploration phase of the project.

     

    May 2022: Project Team to Present Paper at the Annual ICA Conference 2022 in Paris

    In a talk titled “Investigating the journalist-audience relationship in the digital age. A multi-stage research project”, the project team is going to present its research program at the 72nd Annual Conference of the International Communication Association (ICA), the largest international academic association for communication scholars with more than 5000 members from over 80 countries. The hybrid conference will be held in Paris from May 26 to 30, 2022, on the theme “One World, One Network?”.

     

    December 2021: Project Team Continues to Grow

    We are pleased to welcome two new members to the team: Theresa Neto Romeira, bachelor student at the University of Münster, will work for the team in Münster as a student assistant. The team in Tübingen is now complete with research assistant and master’s student Maxine Schneider. We are looking forward to working together. More information about the project team can be found here.

     

    November 2021: Public Presentation on the Subject of Media Trust

    In her lecture „Journalistinnen und Journalisten und ihr Publikum: Enttäuschte Erwartungen als Ursache schwindenden Medienvertrauens?“ (Journalists and their Audiences: Disappointed Expectations as a Cause of Dwindling Media Trust?) at Adult Education Center / Volkshochschule Chemnitz, Nicole Podschuweit, Interim Professor at Chemnitz University of Technology, will present findings from the project to a wider audience on November 30, 2021. After the lecture, the audience will have the opportunity to discuss to what extent the disappointment of mutual expectations of journalists and their audiences might be a possible cause for the breakdown of journalism-audience relationships. The lecture is part of the project “trau.schau.wem? faktenfest und mediensicher“, which is funded by the Media Authority of Saxony.

     

    October 2021: Joint Project Will Be Featured at the 2022 DGPuK Annual Conference with a Programmatic Presentation

    Good news from Hannover: The submission for a presentation in the conference session „Future Programmatics: Erfahrene Kommunikationswissenschaftler:innen präsentieren ihre Programme“ (Future Programmatics: Experienced Communication Scholars Present Their Programs) of the 67th Annual Conference of the German Communication Association (DGPuK) 2022 was successful. Under the title „Zwischen interpersonaler und Massenkommunikation: Neukonzeptionalisierung von Journalismus-Publikums-Beziehungen im digitalen Zeitalter“ (Between Interpersonal and Mass Communication: Reconceptualizing Journalism-Audience Relations in the Digital Age) the project partners will be presenting the collaborative project and the underlying research program together with cooperation partner Assistant Professor Dr. Claudia Wilhelm on Thursday, February 22, 2022 (time to follow). Their presentation is one out of three one-hour Zoom talks in this conference session.

     

    October 2021: PD Dr. Nicole Podschuweit as Substitute Professor at Chemnitz University of Technology

    During the winter semester 2021/22, Erfurt subproject leader PD Dr. Nicole Podschuweit will substitute for the Chair of Communication and Media Studies at the Institute for Media Research at Chemnitz University of Technology. She will, amongst other subjects, continue to develop ideas for the BMBF joint project with the students in Chemnitz as part of the project seminar „Kommunikations- und Interaktionsformen digitaler Medien: Journalismus-Publikums-Beziehungen im digitalen Zeitalter“ (Communication and Interaction Modes in Digital Media: Journalism-Audience Relations in the Digital Age).

     

    September 2021: New Team Members Join the Project Team

    After a successful start of the joint project, the teams at all three partner universities are growing: Beginning in July, Jonas Büttner (master’s student, University of Mainz) and Sonja Walke (bachelor’s student, University of Münster) joined the team as student assistants in Erfurt and Münster. As of September, we welcome the master’s students and research assistants Johanna Wolleschensky (University of Erfurt) as well as Gina Feis and Elias Raatz (both University of Tübingen) to the project team. More information on the joint project’s team can be found here.

     

    June 2021: Kick-Off Meeting of the Joint Partners

    The joint project started with two kick-off meetings on June 8 and 15, 2021. In addition to the three partners, Assistant Professor Dr. Claudia Wilhelm from the University of Vienna participated as well. She will support the project as an external consultant. The meetings focused on planning the collaboration and the next steps to be taken.

     

    May 2021: Theory Paper Published in New Media & Society

    A preliminary theoretical paper by Assistant Professor Dr. Claudia Wilhelm, Assistant Professor Dr. Helena Stehle, and Dr. Hanne Detel has been published in the scientific journal New Media & Society. Titled “Digital Visibility and the Role of Mutual Interaction Expectations. Reframing the Journalist-Audience Relationship through the Lens of Interpersonal Communication“, the authors develop a theoretical model of the journalist-audience relationship in the digital age, mutual expectations and their (non-)fulfillment based on the “Expectancy Violations Theory”.

    Wilhelm, C., Stehle, H., & Detel, H. (2021). Digital Visibility and the Role of Mutual Interaction Expectations. Reframing the Journalist-Audience Relationship through the Lens of Interpersonal Communication. New Media & Society, 23(5), 1004-1021. doi: 10.1177/1461444820907023

     

    May 2021: Launch of the Joint Project

    On May 1, 2021, the joint project „Journalist*innen und ihr Publikum im digitalen Zeitalter. Wechselseitige Erwartungen und ihre Folgen für Journalismus-Publikums-Beziehungen und öffentliche Meinungsbildung“ (Journalists and their Audience in the Digital Age. Mutual Expectations and Their Consequences for Journalism-Audience Relations and Public Opinion Formation) was launched. The universities of Münster (subproject leader and coordinator: Assistant Professor Dr. Helena Stehle), Erfurt (subproject leader: PD Dr. Nicole Podschuweit) and Tübingen (subproject leader: Dr. Hanne Detel) are partners in the project. External consultant will be Assistant Professor Dr. Claudia Wilhelm (University of Vienna). The funding period spans three years from May 2021 to April 2024. The project launch was accompanied by publications in several media channels.

  • Publications & Presentations

    Publications

    Stehle, H., Bock, A., Wilhelm, C., Springer, N., Mahrt, M., Lobinger, K., Linke, C., Engelmann, I., Detel, H., Brantner, C. (2024). In/visibility in the Digital Age: A Literature Review from a Communication Studies Perspective. International Journal of Communication, 18(2024), 5471-5493. https://ijoc.org/index.php/ijoc/article/view/20567

    Detel, H. (2024). Von fehlender Digitalkompetenz, Datendiebstahl und Diffamierung: Kontrollverlust durch politische Skandale in digitalen Medienumgebungen [Lack of digital competence, data theft and defamation: Loss of control due to political scandals in digital media environments]. In S. Schönberger, T. Poguntke (Eds.), Politische Skandale und politische Macht [Political scandals and political power] (pp. 167-183). Nomos.

    Uth, B., Stehle, H., Wilhelm, C., Detel, H., Podschuweit, N. (2024). Die Journalismus-Publikum- Beziehung als Herausforderung für den politischen Journalismus. Eine Literaturanalyse zu Verständnis und Modellierungen [The journalism-audience relationship as a challenge for political journalism. A literature analysis on understanding and modelling]. In C. Nuernbergk, J. Schützeneder, N. F. Schumacher, J. Haßler (Eds.), Politischer Journalismus. Konstellationen – Muster – Dynamiken [Political journalism. Constellations – patterns – dynamics] (pp. 147-162). Nomos.

    Uth, B. (2024). Chancen und Herausforderungen der redaktionellen Umsetzung von Audience Engagement – eine Fallstudie am Beispiel des Leuchtturmprojektes #unserWasser [Opportunities and challenges of the editorial implementation of audience engagement: A case study using the example of the #unserWasser flagship project]. Publizistik, online first. doi.org:10.1007/s11616-024-00830-1

    Uth, B., Stehle, H., Wilhelm, C., Detel, H., Podschuweit, N. (2023). The Journalism-Audience Relationship in Digital Media Environments: A Theoretical Review. Journalism, online first. doi:10.1177/14648849231221611

    Wilhelm, C., & Detel, H. (2023). Great Expectations? A Taxonomy for Expectancy Research in Journalism Studies. Journalism, online first. doi:10.1177/14648849231204150

    Stehle, H., Uth, B., & Detel, H. (2022). Erwartungen in der Journalismus-Publikums-Beziehung in digitalen Kontexten – Determinanten der Accountability von öffentlich-rechtlichen Medien [Expectations in the journalism-audience relationship in digital contexts determinants of accountability of public service media.]. In ORF, EBU, BR, mdr, SWR (Eds.), Public Value Studie. Öffentlich-rechtliche Qualität im Diskurs [Public value study: Public service quality in discourse] (pp. 198-220). ORF.

    Brantner, C., & Stehle, H. (2021). Visibility in the Digital Age: Introduction. Studies in Communication Sciences (SComS), 21(1), 93-98. doi:10.24434/j.scoms.2021.01.006

    Brantner, C., & Stehle, H. (Hrsg.). (2021). Visibility in the Digital Age: Theoretical and Empirical Perspectives [Thematic Section]. Studies in Communication Sciences (SComS), 1(2021). https://www.hope.uzh.ch/scoms/issue/view/235

    Wilhelm, C., Stehle, H., & Detel, H. (2021). Digital Visibility and the Role of Mutual Interaction Expectations. Reframing the Journalist-Audience Relationship through the Lens of Interpersonal Communication. New Media & Society, 23(5), 1004-1021. doi:10.1177/1461444820907023

     

    Presentations

    Uth, B., Stehle, H., Detel, H., & Podschuweit, N. (2024). Expectations of Reciprocal Interaction: A Q-sort Study with Journalists and Audience Members. Annual Conference, ECREA, Ljubljana, 24.-27.09.2024.

    Uth, B., Stehle, H., Detel, H., & Podschuweit, N. (2024). Journalists’ Expectations of Journalist-Audience Interaction and Relationship: A Q-Sort Study. Annual Conference, ICA, Gold Coast, 20.-24.06.2024.

    Uth, B., Stehle, H., Podschuweit, N., & Detel, H. (2024, Juni). What Does the Audience Expect when Interacting with Journalists? A Q-Sort Study. Annual Conference, ICA, Gold Coast, 20.-24.06.2024.

    Stehle, H., & Uth, B. (2023, July). Journalist*innen und ihr Publikum im digitalen Zeitalter. Wechselseitige Erwartungen und ihre Folgen für Journalismus-Publikum-Beziehungen und öffentliche Meinungsbildung [Journalists and their audience in the digital age: Mutual expectations and their consequences for journalism-audience relations and public opinion formation]. Research Colloquium of the Department of Communication at Münster University, Münster.

    Uth, B., Stehle, H., Wilhelm, C. Detel, H., & Podschuweit, N. (2023, May). The Journalism-Audience Relationship in Digital Media Environments: A Theoretical Literature Review. ICA Conference 2023, Toronto.

    Detel, H., Uth, B., Podschuweit, N., & Stehle, H. (2023, May). The Impact of Mutual Interaction Expectations on Journalist-Audience Relations in Digital Media Contexts: An Exploratory Study. ICA Conference 2023, Toronto.

    Wilhelm, C. & Detel, H. (2023, May). Towards a Framework for Studying Expectations in Journalistic Contexts: A Taxonomy for Expectancy Research. ICA Conference 2023, Toronto.

    Podschuweit, N., Stehle, H., Büttner, J., Uth, B., Detel, H., & Wilhelm, C. (2023, May). Mutual Interaction Expectations and Consequences of Expectancy Violations in the Journalism-Audience Relationship: A Systematic Literature Review. ICA Conference 2023, Toronto.

    Podschuweit, N., Stehle, H., Büttner, J., Uth, B., Detel, H., & Wilhelm, C. (2023, May). Konsequenzen enttäuschter Erwartungen in Journalismus-Publikums-Interaktionen: Eine Literaturanalyse [Consequences of disappointed expectations in journalism-audience interactions: A literature review]. Annual Conference of the German Communication Association (DGPuK), Bremen.

    Stehle, H., Uth, B., Wilhelm, C., Detel, H., & Podschuweit, N. (2023, Feb.). Investigating the Journalist-Audience Relationship in the Digital Age: A Multi-Stage Research Project. Research Colloquium of the Department of Communication Studies, University of Texas at Austin.

    Stehle, H., Detel, H., Podschuweit, N., Engelmann, I., & Wilhelm, C. (2022, Oct.). The Impact of Violated Audience Expectations in the Journalism-Audience Interaction: A Theoretical Modeling. ECREA Conference 2022, “Rethink Impact”, Aarhus.

    Detel, H., Uth, B., Stehle, H., & Podschuweit, N. (2022, Sept.). Austausch (un)erwünscht? Eine qualitative Befragung von Journalist*innen und Publikumsmitgliedern zu den Erwartungen an die wechselseitige Interaktion in digitalen Medienumgebungen [Interaction (un)desired? A qualitative interview study among journalists and audience members on expectations regarding mutual interaction in digital media environments]. Jahrestagung der DGPuK-Fachgruppen Journalistik/Journalismusforschung sowie Kommunikation und Politik, des DVPW-Arbeitskreises Politik und Kommunikation sowie der SGKM-Fachgruppe Politische Kommunikation, Trier.

    Uth, B., Stehle, H., Detel, H., Wilhelm, C., & Podschuweit, N. (2022, Sept.). Die Journalismus-Publikums-Beziehung als Herausforderung für politischen Journalismus. Eine Literaturanalyse zu Verständnis und Modellierungen [The journalism-audience relationship as a challenge for political journalism: A literature analysis on understanding and modeling]. Jahrestagung der DGPuK-Fachgruppen Journalistik/Journalismusforschung sowie Kommunikation und Politik, des DVPW-Arbeitskreises Politik und Kommunikation sowie der SGKM-Fachgruppe Politische Kommunikation, Trier.

    Detel, H., & Stehle, H. (2022, June). Vorstellung des BMBF-Verbundprojekts „Journalist*innen und ihr Publikum im digitalen Zeitalter. Wechselseitige Erwartungen und ihre Folgen für Journalismus-Publikums-Beziehungen und öffentliche Meinungsbildung” [Presentation of the BMBF joint project “Journalists and their audience in the digital age. Mutual expectations and their consequences for journalism-audience relations and public opinion formation”]. Research Colloquium of the Institute for Media Studies at the University of Tübingen, online.

    Stehle, H. (2022, June). Journalismus-Publikum-Beziehungen heute – wechselseitige Erwartungen und Folgen ihrer (Nicht-)Erfüllung [Journalism-audience relations today – Mutual expectations and consequences of their (non)fulfillment]. Rotary Club, Münster.

    Wilhelm, C., Detel, H., Podschuweit, N., & Stehle, H. (2022, May). Investigating the Journalist-Audience Relationship in the Digital Age. A Multi-Stage Research Project. ICA Conference 2022, Paris.

    Stehle, H., Podschuweit, N., Detel, H., & Wilhelm, C. (). Zwischen interpersonaler und Massenkommunikation. Neukonzeptionalisierung von Journalismus-Publikums-Beziehungen im digitalen Zeitalter [Caught between interpersonal and mass communication: Reconceptualizing journalism-audience relationships in the digital age]. Annual Conference of the German Communication Association (DGPuK), online.

    Podschuweit, N. (2021, Nov.). Journalistinnen und Journalisten und ihr Publikum: Enttäuschte Erwartungen als Ursache schwindenden Medienvertrauens? [Journalists and their audiences: Disappointed expectations as a cause of dwindling media trust?], Volkshochschule Chemnitz.

    Brantner, C., Detel, H., Engelmann, I., Lobinger, K., Springer, N., Stehle, H., & Wilhelm, C. (2021, Apr.). Der Online Disinhibition Effect revisited – Enthemmung im Kontext digitaler Un/Sichtbarkeit [The Online Disinhibition Effect revisited – disinhibition in the context of digital un/visibility]. Panel, DACH 21, Annual Conference (DGPuK, ÖGK, SGKM), online. [Theoretical differentiation and transfer prior to project start]

    Detel, H., Engelmann, I., Stehle, H., & Wilhelm, C. (2020, Nov.). Gelungene oder missglückte Partizipation? Erwartungen in der Journalismus-Publikums-Beziehung als Chance und Herausforderung für Social Change [Successful or failed participation? Expectations in the journalism-audience relationship as an opportunity and challenge for social change]. 1. C4S Conference 2020, online. [Theoretical groundwork prior to project start]

    Stehle, H., Wilhelm, C., Engelmann, I., & Detel, H. (2020, Sept.). Interaktiv und deliberativ? Eine interdisziplinäre Modellierung wechselseitiger Erwartungen von Journalismus und Publikum im digitalen Zeitalter [Interactive and deliberative? An interdisciplinary modeling of mutual expectations of journalism and audience in the digital age]. Annual Conference of the Journalism Studies Section of the German Communication Association (DGPuK), online. [Theoretical groundwork prior to project start]

  • Media Coverage

    28.05.2021
    „Wie viel Interaktion soll es sein?“ (How much interaction should there be?) – Regional Newspaper Schwäbisches Tagblatt reports online and in print edition about the launch and the focal points of the joint project.

    20.05.2021
    „Projektförderung zu Online-Journalismus“ (Funding for a project on online journalism) – The regional TV station RTF.1 publishes a news item on the Tübingen subproject.

    06.05.2021
    „Unis wollen Fach Journalistik stärken“ (Universities want to strengthen journalism studies as a scientific discipline) – The regional newspaper Westfälische Nachrichten reports on the subproject in Münster.

  • Team

    Team

    © IfK | Nadine Daum

    Prof. Dr. Helena Stehle

    Coordinator of the joint project and head of the subproject in Münster

    Professor of Communication Studies with focus on Strategic Communication

    University of Münster, Department of Communication

    © Nicole Podschuweit

    PD Dr. Nicole Podschuweit

    Head of the subproject in Erfurt

    University of Erfurt, Department of Media and Communication Studies

    © Hanne Detel

    Prof. Dr. Hanne Detel

    Head of the subproject in Kempten (formerly Tübingen)

    University of Applied Sciences Kempten, Faculty of Social and Health Affairs

     

     

     

     

    Cooperation Partner

    © Claudia Wilhelm

    Dr. Claudia Wilhelm

    External consultant and cooperation partner

    Assistant Professor of Media and Intersectionality

    University of Vienna, Department of Communication

     

     

     

     

    Scientific Associate

    © IfK | Nadine Daum

    Dr. Bernadette Uth

    Postdoc at the subproject in Münster

    © BMBF

    Former Project Members

    • Isabell Klawitter
      Assistant in the subproject Kempten
    • Paula Fröhlich
      Student assistant in the subproject Münster
      Master student at the University of Münster

    • Selina Hartung
      Student assistant in the subproject Erfurt
      Master student at the University of Jena

    • Johanna Heckert
      Student assistant in the subproject Münster
      Master student at the University of Münster

    • Katharina Lemper
      Student assistant in the subproject Münster
      Master student at the University of Münster

    • Emilie Neureither
      Student assistant in the subproject Erfurt
      Bachelor student at the University of Erfurt

    • Christina Vöth
      Student assistant in the subproject Erfurt
      Master student at the University of Erfurt

    • Samira Walz
      Student assistant in the subproject Erfurt
      Master student at the University of Erfurt