Despite decades of research, psychological theories on how people perceive and use space are rarely used in building design. SPARC aims to bridge this gap by integrating psychological insights on spatial cognition with algorithmic methods for spatial design and analysis. Our work sits at the intersection of geoinformatics, cognitive psychology, and architecture.
We employ a diverse toolkit ranging from virtual reality and in-the-wild empirical studies to spatio-temporal data analytics, mobile eye-tracking, and Space Syntax theory. Guided by the principles of use-inspired basic research, we focus on solving those real-world challenges that push the boundaries of existing research methods and theories.