Current Research Projects
Analysis of the Development of Issue Disenchantment and Its Consequences: A Longitudinal Multi-Method Study
- Team: Julia Metag, Gwendolin Gurr
- Duration: 2018 - 2021
- Funding: Swiss National Science Foundation (SNF)
Some issues are covered by the media so persistently and so frequently that one is no longer able to see or hear anything about them at some point. We refer to this phenomenon as «issue disenchantment». This project investigates the causes, the development over time, and the consequences of issue disenchantment. As certain issues are covered so intensively by the media, some people become disenchanted with them. Even people who are genuinely interested in the issue can get tired of it over the course of time. A consequence of this issue disenchantment may be that disenchanted people avoid media coverage of the particular issue altogether. The project investigates the disenchantment of Swiss citizens with two issues, one of which will most likely be Brexit 2019. Three objectives are pursued: First, the extent to which the Swiss population is disenchanted with the selected issues is investigated. Second, we analyze which factors lead to someone becoming disenchanted with the issue. Third, we examine the effects of issue disenchantment on citizens’ general information seeking behavior. Finally, we examine whether there are differences between the two selected issues.
Science Barometer Switzerland (Wissenschaftsbarometer Schweiz)
- Team: Julia Metag, Mike S. Schäfer (University of Zurich)
- Duration: 2016 bis 2022
- Funding: Gebert Rüf Stiftung, Stiftung Mercator Schweiz, IKMZ - Institut für Kommunikationswissenschaft und Medienforschung der Universität Zürich
The Science Barometer Switzerland analyzes through which media and information channels, in which form and how often the Swiss come in contact with scientific issues, and whether and how this affects their scientific knowledge as well as their opinions regarding science.
Based on a representative, triennial survey of Swiss citizens, current changes in science communication and its audience can be detected and relationships between science communication, its usage and effects on the audience are analyzed. The project includes three survey waves – 2016, 2019 and 2022 – as three accompanying stakeholder workshops. The aim is to continue the project on a long-term basis after 2022.
Audience Segmentation in Switzerland: An In-Depth Analysis Following up the Science Barometer Switzerland
- Team: Carmen Koch (Zurich University of Applied Sciences), Iris Herrmann (Zurich University of Applied Sciences), Julia Metag, Mirco Saner (Zurich University of Applied Sciences) und Mike S. Schäfer (University of Zurich)
- Duration: 2017 - 2019
- Funding: Stiftung Mercator Schweiz
The project is a follow-up study connected to the «Wissenschaftsbarometer Schweiz». Based on an innovative, smartphone-diary method, it will collect concrete and individual data on the usage of science communication by different recipient types as identified by the «Wissenschaftsbarometer Schweiz». Questions under the microscope are for example: How and on which channel do people perceive scientific information? Which topics are recipients interested in and do they talk about? The respondents document their experiences with science based on comments and photos. Subsequently, these diaries will be discussed with the respondents in qualitative interviews and analyzed.