Conception and Design of Scientific Posters

Content: In everyday scientific life, the exchange of project and research results plays a decisive role. Besides presentations and publications, scientific posters are a tried and tested medium for presenting results at conferences and meetings. The strength - and at the same time the challenge - of the medium "poster" lies in its spatial limitation: it makes it necessary to limit oneself to the core of one's own research and to support meaningful content with design elements. In this way, recipients can quickly assess what the key messages are and the whether the content is relevant to them.

Participants learn how to plan and execute the design of a scientific poster in a graphically appealing way, taking into account the subject matter and the audience. In the course, the examination of concepts from communication and media research as well as the basics of design theory form the background for the conception and practical design. Adobe InDesign software can be used for implementation for the duration of the course.

The following topics, among others, are covered in the course:

  • Communication models
  • Communicators, recipients and communication goals
  • Posters as a medium (characteristics, advantages and disadvantages, layout guidelines)
  • Basics of design (colour theory, typography, layout grid)
  • Introduction to Adobe InDesign
  • Storytelling in poster design
  • Data visualisation and infographics
  • Brainstorming methods and conceptual design

Course format: The course takes place as a blended learning course, i.e. classroom and online sessions are supplemented by self-learning phases via the Learnweb. Within the framework of the course, students can implement their own ideas as a project.

Target Group: Students and PhD students; General computer skills are required

Credit Points: 3 LP in the context of General Studies with successful course and exam participation.