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Genombewußt einkaufen mit dem Smartphone

In Your Mobile and Your Genomic Data? A ScienceRoll diskutiert Bertalan Meska die Eignung des Google Smartphones für die so genannte Genome Based Economy, d.h. „genombewußtes Einkaufen“. Wie das funktioniert? Ganz einfach: Ich scanne den Schokoriegel im Supermarkt mit meinem G-Phone, das dann ausrechnet, ob ich es mir leisten kann mit meiner Adipositas-Disposition auf Chromosome 22:

Using the Google Phone’s built-in bar code reader, Dr. Pellionisz demonstrated how personal genome computing can detect genome-friendly and genome-supportive products from foods to cosmetics to building materials and beyond. In a demonstration, the PDA user was assumed to have a genomic proclivity to Parkinson’s Disease. The demonstration leveraged the Google Phone’s bar code reader to capture product information and a product rating scale to identify the prevention efficacy of any product under consideration. The consumer is equipped to make immediate product comparisons based on both personal health-preferences and genomic information with special consideration of the disease or syndrome of concern.