Department of Communication Science
Bispinghof 9-14
D-48143 Münster
Tel.: +49 251 83-24260 (Geschäftszimmer)
Consultation hours
By appointment
Dr. Eléna Pelzer
Freelance lecturer at the Department of Communication Science
Short CV
Dr. Eléna Pelzer has been working in the field of experience measurement (CX, UX, EX) and digitalization for over ten years. She is currently employed as International Research Coordinator in the Research & Technology department at E.ON Group Innovation GmbH. Prior to her role at E.ON Group Innovation, Eléna worked at the consulting firm Mercer in Düsseldorf, and spent five years in Singapore as a Senior Manager in User Experience at the publishing house John Wiley & Sons, as well as Head of Communications at the Goethe-Institut Singapore.
After completing her bachelor's degree in Media Studies and German Studies at the University of Tübingen and her master's degree in Communication Studies at the University of Münster, Eléna earned her PhD at the Department of Communication (IfK) at the University of Münster in 2021, focusing on the impact of digitalization in cultivation theory. She has published numerous book chapters and journal articles on conjoint analysis, think-aloud listening, and canonical correlation analysis. She has also received several awards for her work, including Best Paper Awards from the ICA (2021; 2022), the Gold Media Award (2017), and the Paul F. Lazarsfeld Prize from the DGPuK (2016).