<div class="standard-markdown grid-cols-1 grid [&_>_*]:min-w-0 gap-3 [&_>_*:last-child]:mb-0 print:block print:[&_>_*_+_*]:mt-3 standard-markdown"><p class="font-claude-response-body break-words whitespace-normal" dir="ltr">This course takes place in the second term (December until beginning of February) of the winter semester.</p><p class="font-claude-response-body break-words whitespace-normal" dir="ltr">Sessions are held on Tuesdays from 08:00 hrs to 12:00 hrs. The kick-off session on 01.12.2026 introduces the case, which will be presented by L'Oréal managers, and assigns the teams.</p><p class="font-claude-response-body break-words whitespace-normal" dir="ltr">Most sessions are individual feedback appointments for each group. </p><p class="font-claude-response-body break-words whitespace-normal" dir="ltr">The mid-term presentation is a trial run and does not enter the grading. The final presentations take place on 02.02.2027 at the L'Oréal headquarters in Düsseldorf (10:00 hrs – 15:00 hrs). The executive summary must be submitted by 03.02.2027.</p><p class="font-claude-response-body break-words whitespace-normal" dir="ltr">Examination: Final presentation incl. Q&A (75 %) | Executive summary (25 %). Both parts must be passed to complete the course.</p><p class="font-claude-response-body break-words whitespace-normal" dir="ltr">The course is eligible for the module "Advanced Marketing on Specific Topics".</p><p class="font-claude-response-body break-words whitespace-normal" dir="ltr">ECTS: 6</p><p class="font-claude-response-body break-words whitespace-normal" dir="ltr">During the course, please communicate and stay updated via the course page on Learnweb. Announcements and any additional material will be published there.</p></div>
- Lehrende/r: Jens Paschmann