In this course, students will deal with current issues in the field of marketing as part of an individual written assignment. The results of these papers are then presented and defended in plenary sessions. The topics, which are chosen from the research area of the respective institute or chair, enable the direct integration of the latest research results into teaching and create space for discussion. Particular emphasis is placed on the development of own analyses as well as on the consideration of international perspectives, which promotes a more in-depth and up-to-date examination of the specified marketing topics.

Kurs im HIS-LSF