Please, note that all relevant information regarding this course (registration, dates, structure, literature) are available in LearnWeb.

 

Introduction:

Electronic Business is thriving and is making significant inroads in business and everyday life. In fact, doing business electronically has become an integral part of everyday life for public and private organisations, both large and small, across the globe. Based into the context of the emerging information society and related political visions like eEurope, the module will provide an overview across the whole range of eBusiness applications, sometimes referred to as the eBusiness Ecosystem.

The course will use the travel and tourism industry as lead example and elaborate on the usage and development of eBusiness across different segments of that industry.

From the customer's perspectives we will discuss issues like Web usability, new roles (Prosumer) and drivers of acceptance and adoption.

Learning goals:

The module's objective is to develop an understanding of the impact of Electronic Business - in economic, organisational and behavioural terms. Technologies are constantly evolving and much depends on the social, organisational and institutional situations in which technologies are embedded. The extremely dynamic Electronic Business environment provides students with a unique opportunity to learn about and understand fundamental issues about business, management, economics and the implications of living in an increasingly networked world.

Course dynamics:

Usually one session per week will be a lecture. The second session will focus on group work and student presentations. The success of this course and your personal learning depends on your individual and collective contribution to the class discussions. Please read the assigned readings before each class so that you can contribute effectively to class discussions. Learning with in this course occurs at three stages: at individual-level, at group-level and in classroom.

Please, note that all relevant information regarding this course (registration, dates, structure, literature) are available in LearnWeb.

 

Course content:

Digital Business is thriving and is making significant inroads in business and everyday life. In fact, doing business digitally has become an integral part of everyday life for public and private organisations, both large and small, across the globe. The course introduces business modelling and business model innovation. It reflects business transformation, including disruptive innovation, illustrated by current examples. As such the course combines an entrepreneurial (firm) perspective and a market perspective, by examining constellations of actors in a market environment. Given the increasing exposure of businesses to security threats, the course will provide a brief introduction into theoretical and practical security, security strategy and privacy.

 

 

Themes	Learning Objectives
Digital Business and the Information Society	To learn about current debates on the social, economic and political role of digital innovation. To be able to critically assess the impact of digital innovations and underlying mechanisms.
Business modelling and business model patterns	To understand the building blocks of business models, to be able to reconstruct existing business models and to develop a business model.
Business transformation	To comprehend the customer buying cycle and the notion of CRM. To assess the role of Prosuming and service configuration.
Security and privacy	To comprehend basic mechanisms of encryption and privacy protection and how they can be used for electronic communication.

 

The course will be held in a hybrid format (a mix of online and offline lectures).

Kurs im HIS-LSF