After participating in this seminar, you are able to elaborate on current challenges of integrated marketing communications, and you are able to apply the communication matching model (Batra and Keller 2016).
One objective of this seminar is also to train your analytical skills. Additionally, the seminar intends to develop your academic writing and argumentation skills. Furthermore, you can improve your presentation and communication skills.
After participating in this seminar, you are able to elaborate on current challenges of integrated marketing communications, and you are able to apply the communication matching model (Batra and Keller 2016).
One objective of this seminar is also to train your analytical skills. Additionally, the seminar intends to develop your academic writing and argumentation skills. Furthermore, you can improve your presentation and communication skills.
- Lehrende/r: Sonja Gensler-Wiesel