Background and relations to other courses:
This course teaches how to create value through products and services (value equity) by (technology-driven) innovation in both entrepreneurial and established firms. We examine innovation-based strategies as a source of competitive advantage and then examine how to build organizations that excel at identifying, building and commercializing technological innovations. The course examines how entrepreneurs can shape their firms so that they continuously build and commercialize valuable innovations. Many of the examples also focus on how established firms can become more entrepreneurial in their approach to innovation.
Main topics:
- Innovation process
- Creating an organizational environment that rewards innovation and entrepreneurship
- Internal and external sources of innovation
- Structuring entrepreneurial and established organizations for effective innovation
Course objective:
It is the objective of this course that students learn the main issues in innovation management in order to successfully create value through products and services (value equity) in both entrepreneurial and established firms.
Kurs im HIS-LSF- Lehrende/r: Fabian Kraut
- Lehrende/r: Mert Onay
- Lehrende/r: Christopher Stein
- Lehrende/r: Thorsten Wiesel