Stereotypes are an everyday phenomenon in both news and entertainment media. In this seminar, the definition and understanding of stereotypes will be established and differentiated from similar concepts. Based on a number of studies dealing with stereotypes related to religion, race and gender, we will discuss how stereotypes in the media emerge, what stereotypes exactly are portrayed and what effect they have on the audience. Furthermore, we will critically reflect the studies discussed in class. Finally, students will form groups and develop a research proposal for a possible study dealing with a specific stereotype of their choice. Throughout the seminar, we will incorporate current examples of stereotyping in the media and discuss the implications of our insights for media practice.

  • Non-graded work: regular attendance, research assignment, group presentation of research proposal
  • Graded work: paper or abstracts or oral exam
Semester: WT 2019/20