• Research Areas

    • Social Media
    • Word of Mouth
    • Trust Research
  • Doctoral Thesis

    David against Goliath?! The persuasive impact of electronic Word-of-Mouth on corporate trust - A quantitative analysis using the example of the mobile sector

  • CV


    Research Associate and Doctoral Candiate, Research Training Group "Trust and Communication in a Digitized World", University of Muenster
    Communication Science, M.A., University of Muenster
    Strategic Communication, San Diego State University, USA
    Communication Science, B.A., University of Erfurt


    Trainee Communication Consulting
    Research Assistant, University of Muenster
    Student Assistant, Chair for Media Integration, University of Erfurt


    Albert-Oeckl-Wissenschaftspreis 2014 in der Kategorie Bachelor/Master - Deutsche Public Relations Gesellschaft e.V
    MedienAlumni-Preis für die beste Abschlussarbeit 2013 - MedienAlumni Münster e.V.
    Nachwuchsförderpreis 2013 des Bundesverbands deutscher Pressesprecher - Bundesverbands deutscher Pressesprecher e.V.
  • Projects

  • Publications

  • Talks

    • Folger, Mona (): ‘David against Goliath?! The persuasive impact of (negative) electronic Word-of-Mouth on Corporate Trustworthiness’. 2017 ICA Public Relations Division PhD Student Workshop, San Diego, USA, .
    • Folger, Mona; Röttger, Ulrike; Wiencierz, Christian (): ‘The Influence of Electronic Word-of-Mouth on Corporate Image.’ THE MANAGEMENT GAME OF COMMUNICATION: How PR/Corporate Communication Supports Organizations and What Communicators Can Learn from Management Disciplines, Oslo, Norwegen, .
    • Folger, Mona; Röttger, Ulrike (): „“. 20. Jahrestagung der Fachgruppe PR/Organisationskommunikation der DGPuK, Wolfsburg, Deutschland, .
    • Folger, Mona (): „“. 10. Kommunikationskongress des Bundesverband deutscher Pressesprecher e.V., Berlin, .