• Research Areas

    • Social Media
    • Word of Mouth
    • Trust Research
  • Doctoral Thesis

    David against Goliath?! The persuasive impact of electronic Word-of-Mouth on corporate trust - A quantitative analysis using the example of the mobile sector

    Supervisor
  • CV

    Education

    since
    Research Associate and Doctoral Candiate, Research Training Group "Trust and Communication in a Digitized World", University of Muenster
    -
    Communication Science, M.A., University of Muenster
    -
    Strategic Communication, San Diego State University, USA
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    Communication Science, B.A., University of Erfurt

    Positions

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    Trainee Communication Consulting
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    Research Assistant, University of Muenster
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    Student Assistant, Chair for Media Integration, University of Erfurt

    Honors

    Albert-Oeckl-Wissenschaftspreis 2014 in der Kategorie Bachelor/Master - Deutsche Public Relations Gesellschaft e.V
    MedienAlumni-Preis für die beste Abschlussarbeit 2013 - MedienAlumni Münster e.V.
    Nachwuchsförderpreis 2013 des Bundesverbands deutscher Pressesprecher - Bundesverbands deutscher Pressesprecher e.V.
  • Projects

  • Publications

  • Talks

    • Folger, Mona (): ‘David against Goliath?! The persuasive impact of (negative) electronic Word-of-Mouth on Corporate Trustworthiness’. 2017 ICA Public Relations Division PhD Student Workshop, San Diego, USA, .
    • Folger, Mona; Röttger, Ulrike; Wiencierz, Christian (): ‘The Influence of Electronic Word-of-Mouth on Corporate Image.’ THE MANAGEMENT GAME OF COMMUNICATION: How PR/Corporate Communication Supports Organizations and What Communicators Can Learn from Management Disciplines, Oslo, Norwegen, .
    • Folger, Mona; Röttger, Ulrike (): „“. 20. Jahrestagung der Fachgruppe PR/Organisationskommunikation der DGPuK, Wolfsburg, Deutschland, .
    • Folger, Mona (): „“. 10. Kommunikationskongress des Bundesverband deutscher Pressesprecher e.V., Berlin, .