• Research Areas

    • Trust Research
    • Strategic Communication
    • Media Usage
    • Media Effects
  • Doctoral Thesis

    Content Marketing and its Effects on Recipient Trust in Online Information. (working title)

    Supervisors
  • CV

    Education

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    Master's degree in Communication Studies, WWU Münster
    Semester abroad at the University Vytautas-Magnus in Kaunas, Lithuania
    -
    Bachelor's degree in Applied Media and Communication Studies, TU Ilmenau

    Positions

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    Communication Consultant | Carat Deutschland (Hamburg)
    -
    Traineeship Communication Consulting | Carat Deutschland (Hamburg)
    -
    Internship / Student Assistant | Client Service & SCC | Millward Brown Germany (Hamburg)
    Student Assistant | Sales Service/ Ad Management | Bauer Media Group (Hamburg)
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    Internship | Research International Deutschland (Hamburg) (now: TNS Infratest)
  • Projects

  • Publications

  • Talks

    • Niebergall, Julia; Röttger, Ulrike; Wiencierz, Christian (): „“. DGPuK-Fachgruppentagung Werbekommunikation und PR & Organisationskommunikation 2017. Das Verhältnis von Public Relations und Werbung. Unterschiede – Gemeinsamkeiten – Grenzziehungen, Wien, Austria, .
    • Niebergall, Julia; Röttger, Ulrike (): ‘Trust in PR Experts: Journalists’ Perceptions and Potential Measures to Strengthen It.’ EUPRERA 19th Annual Congress 2017. Public Relations and the Power of Creativity Strategic opportunities, innovation and critical challenges, University of the Arts London, .
    • Niebergall, Julia (): ‘Content Marketing and its Effects on Trustworthiness of Sender and Message Credibility: An Explanatory Study.’ ICA Public Relations Division PhD Student Workshop, San Diego, .
    • Wiencierz, Christian; Niebergall, Julia (): „“. 3. Tagung 2016 der DGPuK-Fachgruppe Werbekommunikation. Mediaplanung und Zielgruppenforschung: Ansätze, Modelle, Zukunft., Westfälische Wilhelms-Universität Münster, .