Public panel discussion: Sebastian Kienle (Ironman World Champion 2014) and David Schönherr ( 3x winner Wings for Life Run Germany) discuss their life as a professional athlete, their sporting highs and lows, their marketing strategies and how they continuously expand them. The event is part of the seminar "Commercialisation and Professionalisation" by Dominik Krüßmann. All interested parties are welcome to attend. Registration is requested (Link https://indico.uni-muenster.de/event/2727/registrations/2696/] ). If participation on site is not possible, the event will be streamed live on YouTube (Link https://www.youtube.com/watch?v=uEdQ9C4pKzE). Time: Tue, 23.04.2024, 12-14 am. Venue: Schloss Münster, Schlossplatz 2, lecture theatre S1 (ground floor)